Small Business SEO: Google My Business Or Pay For Performance SEO Pricing?

Small business SEO is the cornerstone of every small business marketing campaign. Organic traffic from Google can mean bank for your business. It can be a game changer.

Search engine optimization pays for itself. Think about traditional advertising — you pay for ad placement and hope to get results. If no new business rolls in, you’re back at square one.

The difference when it comes to small business SEO is that the investment you make continues to keep paying you back long afterwards. That’s the reality of ranking for a profitable keyword. When someone types in what they are looking for and finds you, what else can be better?

Used in tandem with on-page SEO, it’s a powerful strategy to add to your marketing arsenal.

Google My Business: Is It Good For SEO?

Google My Business is a free tool by Google aimed at helping small business owners manage their online presence easier. It combines Google Places and Google+ pages with Search and Maps to make updating your business information with Google a breeze.

Does it help your small business SEO campaign?

Sort of.

While it is important to optimize for your local market, Google My Business will not build links to your website or help you with on-page optimization. And those are the two areas to be concerned with the most.

What You Need To Know About SEO Services Pricing

Affordable SEO can fall into four different categories:

• By the hour
• By the project
• By retainer
• Pay for performance

SEO Services Pricing (Hourly):  

Hourly SEO pricing is typically the most expensive. This is usually reserved for SEO experts who work with an agency or are training a team or business owner over a set amount of hours. This is almost never a good option for small business owners because SEO takes time. A well optimized SEO campaign can still take around 3 – 6 months.

SEO Services Pricing (Project-based):

Project-based SEO pricing can be a good option for specific tasks. Say you need to train your in-house team or you want a consultant to lay out a strategy for you to tackle on your own. Projects typically fall into SEO audits, link building campaigns, or creating the actual strategy.

SEO Services Pricing (Monthly Retainer):

Monthly SEO packages are the norm. With this level of service clients are outsourcing strategy and execution. It’s very normal for monthly small business SEO services to require a contract of up to 6 months to a year.

SEO Services Pricing (Pay for Performance):

 Pay for performance SEO focuses on bringing results first.

 No money upfront. Here an SEO service provider will work to promote higher rankings for their client, and once that customer starts ranking for their keywords, they then would begin paying for the service.

Not too many companies offer this level of small business SEO service. Most SEO companies stay away from this pricing model because it makes them really live up to what they say. If a customer does not rank, they don’t pay. It’s for this reason that companies that offer pay for performance SEO truly must understand Google and how to rank websites because if they don’t, they don’t earn any money.

Which means they wouldn’t be in business for long.

Some Tips on Buying Watches Online

If you happen to be in the market for buying watches online, don’t worry, it really is a great place to look. You can be sure to find inexpensive watches, as well as luxury brands online. Also, you will also be able to find new and used, authentic and replica, and, unfortunately, fake watches.

I have no doubt you would have heard all those horror stories about people getting completely ripped off trying to buy a Rolex for $1,000, on eBay, or anywhere else on the Internet. To begin with, scams such as this did not originate online, and just like in a traditional marketplace, there many things you can do to help protect yourself. Secondly, there are several instances where greedy and just plain ignorant consumers carelessly get involved fraudulent deals, and then complain they have been ripped off. You must remember that there are scammers everywhere, and they aren’t that hard to spot if you put in a little effort. Remember the old adage – “if it seems too good to be true, it probably is!”

Don’t expect to buy an Omega Timepiece for $300m, and how could you possibly want to? The whole point of buying more expensive, more sophisticated watches, is that they are an accurate representation of where you are in life. If you can’t afford that bright, shiny new watch just yet, it doesn’t matter. A nice watch such as a Tissot, might be better suited to your current financial situation in your life. When it does come time to invest $50,000 on your wrist, those watches will be right there waiting for you!

Anyway, let’s get right to it, and learn what not to do first when buying watches online.

• Never buy a “Rolex” that is valued at tens of thousands of dollars for a thousand dollars, and hope that the seller has no idea what he or she is doing. There is no doubt that you are the fool.

• Never buy luxury watches online from someone who doesn’t have a good reputation. If you are unable to speak to someone on the phone, or you have that nagging feeling deep inside of you, be sure to look elsewhere. It’s plain common sense. Be sure to do your due diligence and check out the seller’s guarantee and return policy, and you’ll also want to see if they are a member of any accredited organisations.

• Never buy a watch from a website that has no purchase protection. Websites such as PayPal and eBay both have measures to ensure that any fraudulent sales can be resolved quickly. Thankfully, eBay is one of the safest places to process an online transaction. Also, you’ll be able to check out a sellers’ feedback.

Although the above advice might seem pretty straightforward, you would be very surprised at how many cases of fraud could have been avoided if the above three steps had been followed. Furthermore, counterfeiting in the watch industry can tend to scare off customers from shopping for watches online. Once again, adhering to the above three tips, as well as keeping in mind the company’s return policy, is a god way of protecting yourself.

The good news is that the best fakes can easily be found out, and all it takes is a call to the manufacturer who can check the serial numbers. Again, this is why you should take notice of the watches guarantee, and especially the period of time you have to return the watch. You will want to have enough time to be able to bring your watch to an objective watch store, and/or call the company itself to find out the serial number. You would definitely be doing the same thing if you were purchasing your watch from a retailer, who wasn’t an authorized dealer.

This then brings us to the advantage of buying something such as a Swiss watch online. To put it simply, the biggest advantage you have is the price. You will be able to save 25-30% from buying watches online, compared to an authorized dealer, or perhaps a regular jewelry store. In saying that, online retailers have less overheads, which allows them to pass on the savings to the consumer. Unfortunately, authorized dealers do not sell online, and the manufacturers very rarely sell watches online directly. This means that the best way to buy luxury watches online is through a reputable seller. If there is a problem with your purchase, as long as you can return it, I would recommend taking the savings.

Forget SEO focus on killer content

By Peter Hanustiak

I used to write plenty of articles.

I thought at a time they were great and they were helping people, but they were just pure junk.

This was my process of writing:

1. Find topic that relates to my product such as email marketing
2. Come up with catchy headline (5 secret tips for awesome email marketing, Weird email tip that made me a lot of money, etc.)
3. Google interesting articles and gather statistics
4. Find some cheap stock picture
5. Put it all together
6. Insert links with proper keywords and images with proper alt tags and all of the other SEO stuff

I soon figured out that this wasn’t really working. People weren’t engaged. They were not talking about it and they were not sharing these articles.

I asked myself: “If I found my own article somewhere online, would I share it myself?” The answer was mostly no.

So what do people most gladly share with others?

• They share full albums of pictures of themselves looking great.
• They share pictures of wonderful meals they had on vacation in Bali.
• They share funny stuff that will make others laugh.
• They share inspirational stuff.
• They share things that will change your life.
• They share quotes that will motivate you.
• They share videos that will make you cry.

Why do they do it? Because they want to look cool in the eyes of their peers.

The Internet is just flooded with content nowadays. Every single day millions of new blog posts, videos, and podcasts are being produced.

So unless you write some killer content you can forget about somebody sharing it.

Sorry, I won’t give you any secret formula with a step-by-step process on how to write killer content. But I can give you couple of things I observed to be present in many great articles:

Stop focusing on data and information

We are living in world of information. There is information everywhere around us and we are getting sick of it.

Sorry, I won’t get excited if you show me your super fancy pie chart.

Show your personality

Instead of information and data I want to know your story. I want you to share your experience with me.

It’s ok that you are not perfect. Share what mistakes you made (like I did for instance in the beginning of this article) and share what has worked for you.

Stick to one main idea

And build your point step-by-step.

Start by describing the problem your audience is having and show them how to solve it.

Don’t worry about the amount of words. It’s totally ok if it has just 50 words. And if it’s a killer content people will read it till the end even when it has several thousands of words.

Focus on transformation

Great articles don’t make you just think. They make you change your old behavior.

So how do you do that? Write about real world examples and case studies. First make them want it and then show them how to get it.

Instead of vague uninteresting information we all know such as “Focusing on customers helps to grow your business” write how you can change your own old ways when dealing with customers and how it helped to grow your business.

Make your text visually interesting

This one is getting more and more important these days.

People are too distracted. Remember that they are always one click away from never seeing you again.

I don’t know about you, but I totally hate to read large pieces of texts. I just sometimes think I don’t have time for that and I’m also too impatient.

Try to visually improve your text. Separate large paragraphs into smaller ones. Use bold texts and italics. Try to play with font sizes. Use headlines and bullet points.

About author

Peter Hanustiak is founder of Mail Masta email marketing plugin for WordPress. He is obsessed about good food and passionate traveller.

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