Why PR?

Why bother doing any publicity?

This is something we all wrestle with because when you do not use publicity you dont feel like you are missing anything. Here are a few reasons why to use PR:

1. Save money with advertising- You need to advertise ( if you are not clear on that and only want to advertise online then you can skip this enter post). When you have a story in the same medium you advertise in it gives you a third party endorsement. The potential clients get more exposure to you, they get to learn more about you and then the advertising can stick!

2. A full page ad in a magazine could cost you $1,800, a full page article is free ( save money)

3. Perception as an expert. Everyone wants to buy from an expert, so if you have problems with calling yourself and expert, you will never be the top person. We all want the expert, not the person who is doing it on the side.

4. If the story about you is interesting it can go viral. Many different places can pick it up, more places than you can afford to advertise. Your message can go farther.

Ready to do your own publicity?

Visit the PR Fairy Headquaters

My Create to Launch Blog Interview

 Create to Launch Blog!

You can check it out clicking the words  , I’ll also be the closing speaker at

the event!

A Million a Minute

Oprah’s last day on stations other than her OWN is May 25th ( same day as my Open house for my new office). She is charging $1 million dollars for a minute of commercial time.

The audience will be huge, live plus whoever Records it for later. People will be recording and saving it for years to come. That one minute can be a great investment.

I cant wait to see who the last advertiser will be.

The real point is how can we invest in our business to make people WANT to collaborate with us? One way? Included people in what you do. When I have the chance to do gift bags, which is often, I contact those close to me to add their products to the bags.

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