Crowdfunding 101
April 23, 2015 by Dr. Letitia Wright
Filed under Crowd Funding, Featured Articles, Front Page
Join Dr. Letitia Wright today to find more about the insider scoop to the world of Crowdfunding. This program will offer top notch professional strategies that can be implemented immediately in your business regardless if you’re starting or growing a six figure business. We want to give you action packed calls with strategies that we used to get results in our business.
To learn more about Crowd Funding 101, follow the lick here: http://blogtalkradio.com/lunchandlearn
ForceField Energy Is a Leader in Fast-Growing LED Lighting Industry
April 9, 2015 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
Ever since the 2014 U.S. mandate which required a phase-out of incandescent lights in the retail market in favor of LED (light emitting diode) lighting due to environmental concerns, the LED industry has experienced tremendous sales growth and commercial deployments. With an innovative and highly successful “no money down” business strategy, ForceField Energy, Inc. (NASDAQ – FNRG) is helping lead the industry’s charge.
Across the U.S., 60-watt and 40-watt incandescent bulbs have been phased out and are no longer available for retail sale. These bulbs have been largely replaced by LED lights which are considered “green” and environmentally friendly due to the absence of dangerous chemicals. More important, using these lights reduces your energy consumption by 50-75%! Also, the LED lights’ directional output can provide better directional light than incandescent or fluorescent bulbs. Plus, the payback (return on investment) on commercial lighting replacements with LED is very short.
Given these very favorable characteristics, industry estimates suggest that U.S. federal, state and local governments could save billions in energy costs. That is why the estimated replacement market worldwide represents a $1 trillion opportunity.
It is no wonder that ForceField’s stock is trading at an all-time high.
ForceField currently boasts more than $100 million in bid proposals and potential revenue over the next few years, through its signed contracts, letters of intent, pilot programs, and official bids, with government entities and major corporations. Sample deployments include municipal LED street light conversion projects driven by state and federal initiatives such as the President’s Challenge for Advanced Outdoor Lighting and the DOE’s Better Building Program.
In these large scale and high profile deployments, ForceField works in concert with utility and financing leaders to offer an energy efficiency financing program that does not require an upfront capital outlay. This shrewd financing approach substantially reduces customers’ upfront costs which is so important for governments with strapped budgets, making it a no-brainer. Plus, it enables ForceField to generate very significant revenue over a multi-year timeframe, thus maximizing profit potential.
The company’s approach and high profile contracts have led to record high stock prices and an increase in Wall Street price targets. Investment pros likely see the benefit of ForceField’s positioning. At the rate management is securing new business ForceField Energy is primed to cement its status as a major player in the LED industry.
Opening for New Crowdfunding Client
March 30, 2015 by Dr. Letitia Wright
Filed under Crowd Funding, Featured Articles, Front Page
As America’s Crowd Funding Strategist, Dr. Letitia S. Wright, D.C, teaches workshops for Small Business Administration, California’s SBDC’s and is a Guest blogger for the Los Angeles Crowd Funding Examiner and other Crowd Funding sites. She has the fastest growing platform for crowdfunding education and project promotion in America. This is an often-requested summary response to inquiries about crowdfunding.
According to Wikipedia, crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet. It has been described as “the practice of raising funds from two or more people over the internet towards a common service, project, product, investment, cause, or experience.” As an industry, crowdfunding raised a total of $5.1 billion in 2013, and that number is projected to increase exponentially over the next few years.
The crowdfunding model is fueled by three types of participants: the project initiator who proposes the idea and/or project to be funded; individuals or groups who support the idea; and a moderating organization (the “platform”) that brings the parties together to launch the idea.
Everything from technology innovations, films, books, games, music, art, design, and nonprofit endeavors are packing the popular crowdfunding category of financing vehicles. Crowdfunding platforms are brimming with the hopes and dreams of many people in all walks of life who just need to place and share their ideas with a broader audience, for feasibility validation, support and ultimately funding.
Hundreds or even thousands of creative projects may be offered on crowdfunding websites at any given time. Each campaign is independently created and and presented by the person or people behind their offering. The campaign ideas are developed by campaigners who have complete control over their projects and full responsibility to make them successful.
Every campaign creator establishes their own campaign funding goal along with a deadline of up to 90 days that the campaign may be permitted to run. The length of time a campaign is offered may vary and most successful campaigns will fund well in advance of the maximum period. If visitors to a crowdfunding website like a campaign, they can become a supporter and pledge funds toward the campaign’s published financial goal.
If the campaign succeeds in achieving the posted funding goal, the campaign owner will receive the funds, less payment processing fees and a small percentage platform fee. For campaigns that do not reach their published goal, the campaign owner may still elect to receive the funds collected, less payment processing fees and a platform fee.
Crowdfunding is marketing, from the promotion of the initial concept to the delivery of the product or service. That’s where the electrical excitement engulfs the project in a glee similar to a “Race for the Cure” fundraising campaign. Heart-felt life-pursuits are passionately enhanced through the interaction of a supportive community.
Converting interested readers to enroll themselves in your idea is key to transforming your community of connections into supportive dollars. Remember, nearly all of your connections with your readers happen behind a screen, so most of your supporters have never met you and probably never will. That means you need to establish your legitimacy solely through your campaign. Therefore, it is critical you envoke a personal buy-in as immediately as possible in the pitch.
Visuals bring personality to your campaign, connecting on a personal and emotional level, quickly building credibility. Videos are an especially powerful aspect of crowdfunding campaigns. People are far more inclined to watch a short video (2-3 minutes MAX). Successful project videos are a good balance of entertaining, engaging, and informational.
Videos can generate a solid understanding of the idea, and they also define the tone and ambiance of the campaign. The idea is to show the magnificence of your idea, not tell it. The better you can make readers understand, the more they’ll care. Caring loosens the wallet, and can inspire the reader to get involved as a contributing supporter.
Crowdfunding has opened the project development and production funding gates. Entrepreneurs now have the tools to effectively present their funding needs to a large audience and capture every possible funding type, all in the same campaign, dramatically launching the ability to capitalize any new idea. While this doesn’t mean that every company will be funded, but it does increase, significantly, the likelihood that your or anyone’s new idea will get to market. This is definitively great news for everyone.
The Wright Place TM TV Show interviews with the top Crowdfunding CEO’s have given Dr. Wright the insight needed to make crowdfunding easy for regular entrepreneurs, authors and entertainers. Dr. Wright has been the MC for several crowdfunding events over the last 3 years and is a frequently sought after speaker and panelist. She is the author of the upcoming book “101 Tips to Successful Crowdfunding: From Someone Who’s Been There, Done That and Got the Cash”.
Dr. Letitia S. Wright is accepting 1 new client in April, if you are ready to have your project done and get funded, you can apply for this spot at:https://checkappointments.com/appts/GGMlflNbSw
