How to Autograph an Ebook
September 30, 2011 by Dr. Letitia Wright
Filed under Books, Featured Articles, Front Page
Now you can buy my books and get them autorgraphed via Kindlegraph
My ebooks will be available on this system too!
Visit http://kindlegraph.com/authors/Drwright1
for the list of books!
Who Came up with This Idea?
September 12, 2011 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
Seriously, where did this idea come from? I have this conversation with business owners every single week:
ME: What are you doing to market your business right now?
THEM: I do a lot of social media and I am about to put out a press release and I do a LOT of networking. I am a people person!
ME: Do you spend any money with off line advertising and marketing?
THEM: No, I do everything word of mouth!
ME: Do you have a budget for purchasing advertising?
THEM: No, I dont have any money for advertising right now.
or the Alternative Answer!
THEM: I don’t need to advertise, I get all my customers from social media!
Having your own business is NOT like working a job. You don’t just show up and get a check for working. You have to bring in customers. If you could give someone $100 and they give you $1,00o back, how many times would you do it? When your advertising works, it brings in new customers. All advertising does not work, that is for sure.
NO advertising does not work either! That is for sure too!
If your business is not worth YOU investing in it, then it wont be valued by others either. Your voice alone is not enough to get you noticed in the market and social media is not the answer to everything. It does however, take a lot of time and energy and make you feel like you are doing something.
I love to see my competition say they just do social media to market, I know I can dominate the market by actually marketing!
What’s your take on this? Post a comment!
Why Go for Government Contracts? Part 3
September 6, 2011 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
The government is pushing its relatively new Women Owned Business set aside program, which is designed to increase the number of government contracts women-owned businesses secure. In the past, they’ve fallen short of the 5% goal of the $400+ billion in contracts awarded each year to female-owned companies. Economically disadvantaged women-owned businesses are heavily encouraged to apply.
Where the Government Spends Money
While many forecasts are that the government will be spending less, and with fewer contractors in the near future, one close-to-untapped resource may be the Simplified Acquisition Process. In 2010, the government spent $11 billion through Simplified Acquisitions, $6.2 billion of which went to small businesses. SAPs tend to hire and pay out faster, which is a boon in an industry known for slow decision-making and payouts. It’s worth looking into if you’re already qualified to bid on government contracts.
Yes, our government has money and we could be vendors!
If you have not certified your business which will enable you to
get these contracts, you can get it done on September 17th, 2011
