How the WSJ is Leading the Way in the Digital Subscription World

October 22, 2013 by  
Filed under A Note for You, Front Page

By S. Marc

How the WSJ is Leading the Way in the Digital Subscription World  

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The Wall Street Journal is currently seeing an upsurge in digital subscribers, with the paper becoming a leader in how traditional print-based publication companies have adopted the Internet. Recent numbers released by the Alliance for Audited Media showed that the WSJ has seen growth of digital subscriptions by more than 60% meaning the paper is the number one highly subscribed publication in the United States. Circulation figures are currently at 2.3 million when you combine both print and digital subscribers.

Comparing the WSJ to the New York Times
When you compare these numbers to those of the New York Times, it makes for sobering reading for the main rival to the WSJ. The NYT is showing a circulation of 1.8 million – far below that of the Wall Street Journal. It not down to cost though, as a digital only subscription to the NYT is actually cheaper than the WSJ by eight dollars. If you want daily digital access to the WSJ then you can subscribe online – view the prices on this website here. It has the best WSJ Subscription Deals including some dollar a week deals.
Market Leading Content and Archives

So what is it about the Wall Street Journal that makes it such a market leader when it comes to digital reader subscriptions? Well, being as long-established as they are of course has put them in a preferential position, and the WSJ started to digitise its content as long ago as 20 years back, meaning most of the last century’s content is already available to browse and search though online.
In addition to that the WSJ has a large website with a multitude of user tools, including diaries, stock market planners, and user forums all which give it that extra bit of added value above and beyond the competition.

Conclusion on Digital Subscriptions
The Wall Street Journal looks set to continue the upward trend of increased digital subscriptions into the next year. If rival papers such as the New York Times are going to truly compete then they will need to look more at their content strategy rather than simply lowering prices – as price point appears to not be a valued metric in this industry.

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Mobile apps market

October 15, 2013 by  
Filed under A Note for You, Front Page

Image representing Apple as depicted in CrunchBase

Image via CrunchBase

Mobile apps market: iOS vs Android vs Windows Phone

There are always such brands, which wage war on one another across IT-technologies globe. Like Mac and PC are the main competitors in the sphere of microcomputers, Android, iOS and Windows Phone are the starting points in mobile market.

According to the second quarter 2013 report from Strategy Analytics, gross volume of smartphone shipments reached the height of 230 million devices. The major market share belongs to Android (80 per cents). At the same time Apple iOS has only 14 per cents, which is the lowest since 2010.

What is the reason for such a trend?

This state of things is reasoned by mature Android’s app store. It gets a long start over Apple’s iOS app store due to competitive licensing costs, firstly. To be blunt, Google store offers more or less free downloading of Android applications.

Sidesplitting fact is that Microsoft reached the highest sales performance mark over three last years – 4 per cents of the market. At first sight, this figure is miserable. But we should take into account stability of Microsoft progress in comparison with Apple. As likely as not Windows Phone gets the second line in smartphones top-list at an early date. It is proved by growing interest of developers to Windows Phone applications.

Apple is really asleep at the wheel staying focused on production of expensive high-class smartphones. Sure, they are popular in developed countries like USA or some members of EU.  However, Apple’s top-management would better listen to analysts who called upon low-cost product development.

Now, they only have to stare after Android’s leaving train which appeared to be more democratic. Inasmuch as no one should get a swelled head and injure feelings of customers who can’t afford tasting sweet of deluxe iOS and Apple.

By an IT consulting and mobile application development company

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iPhone 5S Local Store Inventory Check

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iPhone iPhone iPhone (Photo credit: kowitz)

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