Media Questions #1
September 28, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
This video addresses some email questions about media:
How do I target the right poeple
and
When is the right time to begin media for a new project
Also check out http://wrightplacetv.com/instant-radio-star/
Its the Instant Radio Star Program where I teach you to
get on the radio, any time you want!
How to Improve Your Existing Product Sales on Your Website
September 20, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
This article is for people considering a change for their products and offerings. You’ll look at 4 areas that are easily adjusted to give you more sales.
You may have a niche marketing website that just isn’t producing sales for you at the rate at which you had hoped it would. Perhaps it isn’t producing any income for you at all. One problem could be that you haven’t actually figured out that what you are selling is, in fact, a niche market product. You might need to do a little ‘tweaking’ and modify your strategies somewhat to get the site performing better. Here are a few things that you can do to improve your existing product sales.
Step #1: Bill Cosby, the famous entertainer, once said, "I don’t know what the secret of success is, but I know the secret of failure and that was trying to please everybody." He was right. You can’t please everybody and you can’t sell to everybody either. It’s possible that you may simply need to narrow you market, identify you product as a niche marketing product and advertise it accordingly.
Step #2: To improve your existing product you have likely overlooked the most obvious solution of all. You could simply ask your customers what they think. They are, after all, the end users of the product or service that you are selling. There is nobody that knows how a product can be improved better than the people who are using the product.
Step #3: Analyze the competition. Take the time and put forth the effort to look at the product or service that your competitors are offering. Identify their strengths and weaknesses. Find out what your competition cannot do, will not do or does not do well. Then set about doing those very things yourself.
Step #4: Are you selling your product at the right price? Pricing a product too low makes people think it won’t be any good, pricing too high will discourage them from buying it. Every product has a sweet spot in sales price. You need to find yours.
10 Week PR Challenge
September 18, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
As we go towards the year, how much media can you get?
I started a community for everyone who wants to get more media. I have a few friends that are famous and some semi-famous ( C and D listers) and some of you who are just starting. This community will have lessons each week and a to do list so you can get used to doing something to get into the media each and every week. We’ll be talking about radio, TV, Magazines, Newspapers, blogs and more! And if you need support, you have an entire community behind you for 10 Weeks!
Visit 10-Week PR Challenge
It’s all about helping you and your business or book get a good 15 minutes of fame! It’s easy and it will be fun. Spammers will be blocked from the community because I am charging $1 to join.
Yes, just that small amount will keep the bad guys away and allow the good guys to come in and play. It will be fun and you’ll get some great ideas from other people in the community.
Where to join??
http://10weekprchallenge.ning.com
If you are ready to jumpp start with some media training, check out
