How Realtors Got Hot (Again)

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Have you noticed that Realtors are hot again? Maybe you didn’t

I see all the media requests for interviews and I have been seeing more and more about real estate and real estate agents ( and yes I know a REALTOR and a real estate agent are different, so no emails about that please).

Magazines, TV Shows, radio shows all want to talk to realtors. Property values are going up. There was actually a SALE in my neighborhood. Those agents sent big letters letting me know they made sale. They acted like they had not eaten in a week and were now able to buy food!

My point is, if you are a real estate agent, there is something going on in your industry. I know because of all the media inquiries and magazines run 4-6 months ahead. Do yourself a favor and ride the wave of attention this time. Learn how to take advantage of media opportunities and even make your own. Otherwise it’s going to be those same three guys you always see on TV talking about real estate and they will be the same guys making all the money because of public perception.

Grab your 10 week PR Challenge CD and be ready for this new season of attention.

“I stay ready so I don’t have to get ready”- Will Smith

You say you want to make more money. Are you ready?

Continue here to order your 10 Week PR Challenge

Celebrity Apprentice: Adam Carolla

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This week it was all about cars. When picking teams everyone thought Michael Andretti was the clear leader for the men’s team due to branding of his name with cars. He deferred to Adam Carolla who “knew a lot about cars”. Debbie Gibson took leadership of the women’s team. I think she was tired of not being noticed.

The task was all about presenting the car and answering questions. Nothing special really happened. Half the men’s team was unhappy with the level of comedy Carolla wanted and Lou F. was pissed because he was once again under utilized. The ladies were divided into the cool van and the rest. The rest knew they were the unwanted and contributed like they were. The women won the task Debbie tried to make up to Teresa afterwards.

Carolla took his lumps like a man but cost the men additional team members. Trump fired Carolla and Michael Andretti because Andretti did not step up. It makes me think that there are tasks that are specially tailored for each celebrity. If the teams make the right choices, they can win the task.

The lesson this week was branding. You have to meet people where they are with your product and branding. If you name is #1 in a certain category, you want to make sure you shine and stand out. Andretti was boring. He said he the car was perfect but sounded so bored that no one believed for a moment that he would ever be caught dead in that car.

Both teams also learned that if they try to circumvent the rules, Trump would punish them.

Leave your thoughts about branding below!

Celebrity Apprentice: George Takei

This time the task is about Ivanka’s clothing line and making a nice window display at Lord and Taylor. The women had a hard time picking a project manager because 2 women wanted to be it. The men George T. because he was gay and they thought he and Clay Aiken would know all about women’s clothing. They didn’t. Arsenio picked the outfits. Clay was pissed at George again because he thought he had no clue as to what was going on. Debbie Gibson was pissed at her team because she wasn’t asked to model because she was older than the demographic Ivanka specifically identified as her customer.

It turns out no one on the women’s team was really good at what they were doing but the men had a team member show happened to be a super woodworker. He was able to finish the window design without the project manager seeing it. However, the team doing the window felt they were neglected because the project manager trusted them so much he did not check on them. Lou F. thought the midnight blue was too dark and that George T. would regret it later.

The men thought out of the box and having twins, one for each window. The women thought out of the box in asking Ivanka directly if they could also use her jewelery. Debbie Gibson seems very pleased to have come up with that one after they dissed her and declined her to be a model.

Let me say this about the commercial- it was a movie-like, long, 2 minute commercial from Cartier. I wasn’t high enough to really get it, but I did want to buy jewelery after it went off.

The women had a love fest at the trump table, the men only had Clay Aiken to dish dirt on the project manager.

George Takei leads the men to their first loss and is ultimately fired. He took full responsibility and did not act surprised. He was his same old classy self.

Lesson: Even though you trust your team to do the job right, they want you to look over their work and acknowledge what they are doing.

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