He Brought His Nova to the Corvette Race

Most people are not excited about being in the media. It’s scary and it feels like you cannot control the image that is shared. There are so many types of media, where does one start?

What are the logical steps to media? Which one should you do first and why? What if you are uncomfortable talking about yourself?

These are real issues that keep people from participating in a meaningful way in media. No one is born with this knowledge. A lot of people are sharing BAD knowledge out there or even worse, OLD knowledge.

Having OLD knowledge about media is like bringing a NOVA to a 2013 Corvette (with the 19 inch wheels) Race. You are doing all the things everyone else is doing. You rev your engine but it does not sound as loud as everyone else. You slam your pedal to the metal like the other racers but you don’t go as far or as fast. You end the race like everyone else, but by the time you get there, all the trophies are gone. Someone else won them, heck it looks like EVERYONE else won them.

It’s a new year. It’s time for you to try new things.

Let me share with you how media works…. TODAY.

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Feb 19^th, 2013

Celebrity Apprentice: Adam Carolla

You can Listen to the audio of this article here!

This week it was all about cars. When picking teams everyone thought Michael Andretti was the clear leader for the men’s team due to branding of his name with cars. He deferred to Adam Carolla who “knew a lot about cars”. Debbie Gibson took leadership of the women’s team. I think she was tired of not being noticed.

The task was all about presenting the car and answering questions. Nothing special really happened. Half the men’s team was unhappy with the level of comedy Carolla wanted and Lou F. was pissed because he was once again under utilized. The ladies were divided into the cool van and the rest. The rest knew they were the unwanted and contributed like they were. The women won the task Debbie tried to make up to Teresa afterwards.

Carolla took his lumps like a man but cost the men additional team members. Trump fired Carolla and Michael Andretti because Andretti did not step up. It makes me think that there are tasks that are specially tailored for each celebrity. If the teams make the right choices, they can win the task.

The lesson this week was branding. You have to meet people where they are with your product and branding. If you name is #1 in a certain category, you want to make sure you shine and stand out. Andretti was boring. He said he the car was perfect but sounded so bored that no one believed for a moment that he would ever be caught dead in that car.

Both teams also learned that if they try to circumvent the rules, Trump would punish them.

Leave your thoughts about branding below!