Fall/Winter Setting In

First of all, thank you to all who sent me love and support over this last month. It is and was very much appreciated.

Fall is setting it; it?s starting to get cold. As I am writing this I have on extra layers because I forgot to turn on the heater last night! Tomorrow I am in the studio for the last time this year before we go on hiatus. Its bitter sweet I guess, but of course the time will fly by and I will be back in the studio in January. Also I have a live show at Lisa Marie Platske?s event too. If you are not registered for this event, please at least look at the website before you decide not to come. It?s one of the best values of the year. It is a great way to jump start your business year with new clients, new ideas and new motivation. Who is going to be on my live show? It?s a surprise! It?s very exciting!
LEADERSHIP SUCCESS SUMMIT – 2010
Getting Results in Changing Times
If you’re a Savvy, Entrepreneurial Woman in Business
and You’re Interested in Making 2010 Your Best Year Ever…
http://www.upsidethinking.com

Another cool thing that has come up is that I am doing podcasts for Biddingbar.com
This site is for freelancers who want another place to attract new customers and contracts. It?s free to get your own webpage there and I will be having some great business podcasts there soon. It?s in beta which means it will be changing from time to time and it?s very new. I met with the guys earlier this month and they are off to a good start. When you have more WebPages, it just helps you show up more on the web and more customers can find you. It?s basically free advertising, you can?t go wrong, so visit today and sign up, tell ?me Dr. Wright sent you!

The 10 Week PR Challenge is rocking! People are not only getting interviews but they are also getting paying gigs after the interviews. We are in the middle, if you want in on the next round, then visit http://www.10weekprchallenge.ning.com and sign up,you will get the dates for the next challenge. Please fill out the application seriously. I had to reject someone who said they?ll let me know what they want to do once they look around. It?s not that kind of site; we all have goals and are serious. If you are serious, I want to help. If you are just hanging out to see what?s up, this is not for you. The people on the site are working hard and getting results. That?s the way we roll!
Waiting hear from the Russell Simmons camp about something, if it all works out, you?ll see it on the next show!
Check out the shows here online or at ITunes- you can subscribe for free, just search Wright Place TV Show and its there!

Talk to you soon!
Dr. Wright

What inspires you?

Inspiration:

I always tease my camera man Andre Berry about sending me silly stuff in emails. He is one of the few people I allow to do that. I am not a big fan of the health rumors and jokes that circulate by email.

The other day he sent this link over.

http://www.stephenwiltshire.co.uk/download_video.aspx?Id=1507

You should look at it. This man is truly inspirational. I am not going on a teaching rant here. It speaks for itself and it will speak to you.

What inspires you?

Rules For Publicity Stunts

This article is for people contemplating publicity stunts. In light of current news events with publicity stunts going wrong, this article is to inform those who engage in publicity stunts on how to make them work to their own benefit.

Publicity stunts have been around since Barnum. He was very good at making them work not only for his own benefit, but to also make them fun for those who observe them. The days of having fun with publicity stunts are slowly coming to an end as the blunders become costly and even endanger the life of others. Here are a few mistakes to avoid when putting on a publicity stunt.

Everyone must be on board: When little Falcon announced that they did the balloon stunt for
TV while on a national TV show he spilled the beans. When the entire country was concerned for his safety, people were outraged to find he was never in danger. They were even more outraged to know that county resources were wasted looking for a child who was sitting safely at home. All parties must be on board with a a publicity stunt and know what to say and what not to see. You can see why stunts rarely involve children, you can never really predict what they will say. If your stunt results in the world hating you, you failed.

If it works , do it again. The Pilsbury bake off was intentded as a one time event, but when they saw how much participation they got, they repeated the event. The event resulted in an increase in sales.

Go big or stay home: Taco Bell placed ads saying they had bought the Liberty Bell in an effort to help the country’s deficit. They said it would still be accessible to the public and they were happy to help out. People were confused because all the media outlets carried the story. Their revenue went up by half a million dollars and by more the next day.

Think about the implications: When adult swim did a hunt with Aqua Teen Hunger Force, they scared people. In New York it began to look like a bomb scare. Always consider the impact of the community the stunt is held in.

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