What Everyone Should Know About PR Agencies

This article is to explain how different types of PR Agencies work and how best to use them. When hiring a PR agency, you should know what to expect. Having the proper expectations will create a good working relationship with the agency and get the results you want.

Not all PR agencies and publicist work the same. The old school publicist will take a monthly retainer fee with no promise of results. They will ‘pitch’ you and your story to media in order to get you booked for an interview. In my personal experience of hosting a talk show, these kinds of publicist will pitch people who are totally inappropriate for the show in order to show their client they are doing some work. This is how they burn up man hours. There is no promise to get anything. And usually they don’t. The higher priced Publicists are paid more because they have more connections. Theoretically, they have more contacts and can get you booked easily. Their contracts are costly. While some will give you monthly payments, others want the fee paid in full.

Pay per Placement types of agencies will guarantee the placement. For each interview you get, you pay a fee. You are booked for sure and know how large of an audience you can leverage with each interview. You can refuse an interview if you do not feel there is value in it.

Leads types of agencies will charge you a fee each month to allow you to get information from writers and media outlets looking for specific types of guests. These types of services cost anywhere from free to $200 per month. You can find these types of agencies on the web. You can see if they are effective in as little as 3 months. It’s a great way to perfect your pitch. It’s also easy to know if this kind of agency is actually effective for you.

With all of these agencies, you need to aware of the return on your investment. Getting more PR is important to your marketing. Each business owner needs to create a system for getting the PR they want.

Dr. Wright is the creator of the Instant Radio Star program, designed to teach you how to get into the media anytime you want to. http://wrightplacetv.com

Easiest Places for PR Stunts

By Dr. Letitia Wright, D.C.
Copyright 2009

This article is for people who want to do publicity stunts and need some clear direction on how to get started. PR Stunts have been used successfully for marketing over the years and will continue to be used. The public never seems to get tired of them.

There are lots of places a PR stunt can work quickly and easily for you. This article will outline where and why it works and gives you a few places it does not work.
? Twitter- this website is constantly hit with rumors of who died, what free software is available and what happened. It?s like the Wild West. Some of it is true; a lot of it is not. Get a following and get people to retweet or repost your rumor and watch the trend to see if goes to the top of the list. People often retweet without thinking and a rumor can grow like wildfire there.
? Your Own Website- PR stunts that involve your website will bring you a lot of traffic. You can also grow your list because people are interested in what is going on.
? TMZ- if you can involve someone famous and be a resource to TMZ, your PR stunt can be blasted over the web and television. They are a rumor machine which constantly needs to be fed.

Who you don?t want involved in your PR Stunt: Police, Fire department and Medical personnel. Why? Because misuse of resources can cost you money and in many places is illegal. For example, in some camping places, if you have to be rescued from a hike because you did not pay attention to signs, you will be charged a fee for that. Getting ?lost? and calling for rescue is a quick way to get into the media and get sympathy. Authorities are starting to suspect some people of doing just that.

Study successful publicity stunts and get some ideas that work and are safe.

Rules For Publicity Stunts

This article is for people contemplating publicity stunts. In light of current news events with publicity stunts going wrong, this article is to inform those who engage in publicity stunts on how to make them work to their own benefit.

Publicity stunts have been around since Barnum. He was very good at making them work not only for his own benefit, but to also make them fun for those who observe them. The days of having fun with publicity stunts are slowly coming to an end as the blunders become costly and even endanger the life of others. Here are a few mistakes to avoid when putting on a publicity stunt.

Everyone must be on board: When little Falcon announced that they did the balloon stunt for
TV while on a national TV show he spilled the beans. When the entire country was concerned for his safety, people were outraged to find he was never in danger. They were even more outraged to know that county resources were wasted looking for a child who was sitting safely at home. All parties must be on board with a a publicity stunt and know what to say and what not to see. You can see why stunts rarely involve children, you can never really predict what they will say. If your stunt results in the world hating you, you failed.

If it works , do it again. The Pilsbury bake off was intentded as a one time event, but when they saw how much participation they got, they repeated the event. The event resulted in an increase in sales.

Go big or stay home: Taco Bell placed ads saying they had bought the Liberty Bell in an effort to help the country’s deficit. They said it would still be accessible to the public and they were happy to help out. People were confused because all the media outlets carried the story. Their revenue went up by half a million dollars and by more the next day.

Think about the implications: When adult swim did a hunt with Aqua Teen Hunger Force, they scared people. In New York it began to look like a bomb scare. Always consider the impact of the community the stunt is held in.

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