Crowdfunding for a Non-profit – Part 1

March 20, 2017 by  
Filed under Crowd Funding, Front Page


Crowdfunding for a non-profit works well. However, many non-profit organizations seem to struggle with making their goals when using crowdfunding. I wanted to share a few tips that could help any Non-profit organization reach their goals.

Have a specific thing that will happen when you reach the financial goals. Many groups have a vague and hazy goal tied to their mission statement. When a person outside of the organization looks at it, they do not have a clear understanding of how the money will be used. It feels like the money is going into some general vacume. This situation doesn’t feel good, and it does not motivate anyone to give.

People will give in an emergency situation like a family whose house has burned down because they know, they family needs housing, clothes, food and maybe even medical care. They need these things immediately. When someone gives, they know this family will eat, have a place to sleep, and some clothes to wear. That’s what they imagine will happen when they give the money.

A vague goal is:
Support the zoo! A specific goal is: build a new monkey habitat with state of the art equipment in our zoo. Now everyone who loves monkeys will be interested in seeing that happen and giving. Now the organization and focus telling people who love monkies about the project. I would be funded quicker.

Right now, there is a fundraiser for Celebrate Life Cancer Ministry. They are helping people pay their co-pays while getting treatment. Because many individuals with health insurance are not working when they get their cancer treatment, they run out of cash. That means they have to make a choice between food and medicine. They have insurance, but the extra fees for the co-pays and premiums take up a significant portion of their budgets when they are not working. Rhonda Santifer from Celebrate Life Cancer Ministry gets calls all the time asking help. She is answering the call, and you can help! Plus Rhonda got some cool friends to give you a gift when you do give. Give $2.50 a day for 30 days to make sure these families STAY on the road to wellness and check it out here:  

A Million a Minute

Oprah’s last day on stations other than her OWN is May 25th ( same day as my Open house for my new office). She is charging $1 million dollars for a minute of commercial time.

The audience will be huge, live plus whoever Records it for later. People will be recording and saving it for years to come. That one minute can be a great investment.

I cant wait to see who the last advertiser will be.

The real point is how can we invest in our business to make people WANT to collaborate with us? One way? Included people in what you do. When I have the chance to do gift bags, which is often, I contact those close to me to add their products to the bags.

How High Are Your Goals?

by Wayne Buckhanan

Wayne Buckhanan - EzineArticles Expert Author

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Some people say you should set realistic goals. Some say that you should set small, reachable goals. Some emphasize large, inspiring goals. This article talks about how to take the best of each and combine them in your goal setting.

Do you have any “Big, Hairy, Audacious Goals” that drive your life? The psychological benefits of setting these BHAGs is manifold. By the process of thinking bigger we expand our view of the world and allow our subconscious to resolve what it would take to reach higher than we ever thought possible. Not to mention the idea that you can “shoot for the moon” and if you miss you still “land among the stars.”

Now, your BHAG should be big enough and audacious enough that it is not going to take one step to reach it. You may have any number of milestones or intermediate goals you’ll need to reach before getting to the ultimate goal. Each of these milestones is likely to be a realistic goal even if they take a little stretching to reach. These may be on the level of the goals you used to create before setting your BHAG. They will take some planning and execution but are very reachable.

Each of those milestones will have some number of tasks that need to be completed. Each of those tasks could be considered a small goal. One of my friends likes to say “if you set the bar low enough you can trip and still make it over.” While this may be taking it to an extreme low, there is something to be said for building up a history of successes with small wins. Every completed task, goal, and especially completed BHAGs should be celebrated before moving on to the next task, goal, or BHAG.

By setting goals at all levels (big, small, and in between) we are able to leverage the benefits of each level while avoiding the dangers of setting only one type of goal. The key is in setting goals and creating a good plan through a proven process.

By setting smart goals you’ll be able to reach goals at each of these levels. Visit to learn more about the process of setting those big, hairy, audacious goals — complete with a plan to get there!


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