Entrepreneurial challenge
January 11, 2013 by Dr. Letitia Wright
Filed under A Note for You
Entrepreneurial challenge
One of the biggest challenges encountered by many novice entrepreneurs is rather trivial – a very limited budget for marketing and promotional activities. Without high amounts of money for promotion it is hard to generate leads and grow a newly established business. We can of course do some of the promotional and branding activities on our own – for example design a logo or flyers, build links on forums, etc. But there is always a question of time and quality. On the other hand, professional services can be really expensive – 300$ or more for a logo design service is rather a standard rate. Without much sales or advertising income it is practically impossible to afford good quality marketing services.
Big savings – marketing for small business
A potential solution to this problem has been delivered by Jarek Sandomierski – an entrepreneur and graduate from MSc Technology Entrepreneurship at Univeristy College London. His platform – Adsurf.net can be described as a Groupon for marketing services and products, targeted predominantly to entrepreneurs. The clients can choose from various offers and save up to 85% off the standard rates for the services offered via the platform. Moreover, if you offer marketing, advertising or design services you can get them listed on the website and reach hundreds of potential clients effortlessly.
Various services
Adsurf.net offers services such as banner and flyer design (-70%), social media services, video & radio commercials production, banner ads, website traffic boost, SEO services and many more! All of these are offered at the fraction of standard market rate. Such savings can be achieved because Adsurf’s partners treat the platform as an investment and a way to promote their services to new clients. Adsurf.net works only with best service providers and guarantees great results.
If you are self-employed or run your own startup, website or blog – check out Adsurf.net , save hundreds of dollars for your business and boost your clients and sales.
One of the biggest challenges encountered by many novice entrepreneurs is rather trivial – a very limited budget for marketing and promotional activities. Without high amounts of money for promotion it is hard to generate leads and grow a newly established business. We can of course do some of the promotional and branding activities on our own – for example design a logo or flyers, build links on forums, etc. But there is always a question of time and quality. On the other hand, professional services can be really expensive – 300$ or more for a logo design service is rather a standard rate. Without much sales or advertising income it is practically impossible to afford good quality marketing services.
If you are self-employed or run your own startup, website or blog – check out http://www.adsurf.net, save hundreds of dollars for your business and boost your clients and sales.
Why a Website?
December 28, 2012 by Dr. Letitia Wright
Filed under A Note for You, Featured Articles, Front Page
Ticket for free glass of Coca-Cola, believed to be the first coupon ever. (Photo credit: Wikipedia)
Why Every Business Should Have a Website
By Matt Evers
Every business, no matter how big or how small really should have a website. In this modern day and age, there is no reason not to have one. Let’s explore the reasons why every business should have a website.
The internet is well and truly here to stay. The number of people who use the internet exceeds more than 2.4 billion and there are almost 8 people every single second being added to this total. This is an incredible number of people. As you can imagine there will be people from all walks of life looking for all sorts of things that encompass just about every area of life you can imagine.
If you are a business owner then you absolutely must have your own website. It’s considered unprofessional these days if you do not own a website. How many people do you know go online to look for reviews of a particular company or product before they choose to contact them?
How many of these people decide that they will not contact the company because the company did not actually own a website. Chances are that the company could be illegitimate (in the mind of the person who is looking for the company’s details).
In this modern day and age, having your own website is very easy and low cost to do. Even hosting is very cheap, so now has never been a better time to have your own website name and begin branding your company. It is possible to save on both domain name and hosting, using hosting coupons. One example is through the use of HostGator coupon codes. There are other hosting companies also offering money-saving coupons, so do your research as you choose your domain name and hosting provider.
Why every business should have a website
- With your own website you can “be there” for those who seek out your service online
- With your own website you can showcase all your services
- You can add videos and testimonials to help enhance your service
- You can get a lot more customers and ultimately more company profits
- .. and so much more!
So if you’ve not yet got our own website, don’t you think it’s about time? Are you afraid to get started, worried about all of the technical aspects and let alone the cost? Well, you can get a website for as little as US $100 these days and this often includes a year’s free hosting as well.
These are just some of the reasons why every business should have a website. These days it is an essential “must-have”, rather than an expensive fanciful extra. Maybe it’s time to start looking at one for yourself if you’ve not yet taken that step.
Don’t Let Rodents Eat Your Profits
December 23, 2012 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
Don’t let rodents eat your profits
by David Etherington
copyright 2012
The risks involved where rats are concerned is something every business should take seriously. While a rat on a construction site may not be a big issue, a rat in the warehouse or the kitchen of a food premises could lead to the loss of brand reputation, loss of consumer trust, production losses, product recalls, lost sales, disrupted production and compensation claims. However prosecution is perhaps the biggest threat to your business.
Changing the environment and proofing gaps before rats gain access is much easier than trying to evict them after they have set up home. As with proofing to prevent entry to buildings discouraging rats from harbouring too close to your business is also a very important consideration. Ensure overgrown amenity areas are cut back and unsecured food waste is not left out overnight. Doors and windows are other common entry points and must be kept closed at all times. If this is not feasible, a door closure policy should be adopted. Gaps under doors should also be proofed.
Employees should be made aware of the signs of a rodent infestation. Signs of infestation include droppings, odours, damaged packaging, wall discolouration. The importance of reporting these signs immediately should be stressed to all your employees.
Good hygiene practices practices should also be introduced these should include proper waste control and cleaning routines. Stored product should be kept covered and preparation areas should be kept clean. Food should not be stored on the floor or near walls. Food and beverage spills must be cleaned immediately. Food should never be left outside the facility. This means trash should be picked up immediately.
Brand reputation
One of the most infamous cases in resent years occurred back in 2009. An oil company worker in the United States reported finding a mouse in a can of Soda. He claimed he got a can out of the vending machine and nearly choked on a mouse inside. After placing the mouse in a Styrofoam cup for display to coworkers, he called the manufacturers. The company stopped production on the offending line, and a representative attempted to collect the dead mouse, but the evidence was gone. Damages in excess of $50,000 were sought. The manufacturers lawyers argued that the man could not have choked on a mouse because the chemicals in the drink would have dissolved it. The defence caused as much brand damage as the incident itself.
Controlling rats
After consideration of the above points place the secured baits and/or traps in areas where the rats have been noticed. Check for and remove carcasses daily and continue with the program until no further activity is apparent.
Tracking dust can help identify entry points and runs which will help you decide where to set rat traps and or rat poison and where to proof to prevent re infestation.
Poisons should be secured so that pets, birds and other wildlife can’t gain access as rat poison will kill them as easily as it will kill rats.
