How the WSJ is Leading the Way in the Digital Subscription World
October 22, 2013 by Dr. Letitia Wright
Filed under A Note for You, Front Page
By S. Marc
How the WSJ is Leading the Way in the Digital Subscription World
The Wall Street Journal is currently seeing an upsurge in digital subscribers, with the paper becoming a leader in how traditional print-based publication companies have adopted the Internet. Recent numbers released by the Alliance for Audited Media showed that the WSJ has seen growth of digital subscriptions by more than 60% meaning the paper is the number one highly subscribed publication in the United States. Circulation figures are currently at 2.3 million when you combine both print and digital subscribers.
Comparing the WSJ to the New York Times
When you compare these numbers to those of the New York Times, it makes for sobering reading for the main rival to the WSJ. The NYT is showing a circulation of 1.8 million – far below that of the Wall Street Journal. It not down to cost though, as a digital only subscription to the NYT is actually cheaper than the WSJ by eight dollars. If you want daily digital access to the WSJ then you can subscribe online – view the prices on this website here. It has the best WSJ Subscription Deals including some dollar a week deals.
Market Leading Content and Archives
So what is it about the Wall Street Journal that makes it such a market leader when it comes to digital reader subscriptions? Well, being as long-established as they are of course has put them in a preferential position, and the WSJ started to digitise its content as long ago as 20 years back, meaning most of the last century’s content is already available to browse and search though online.
In addition to that the WSJ has a large website with a multitude of user tools, including diaries, stock market planners, and user forums all which give it that extra bit of added value above and beyond the competition.
Conclusion on Digital Subscriptions
The Wall Street Journal looks set to continue the upward trend of increased digital subscriptions into the next year. If rival papers such as the New York Times are going to truly compete then they will need to look more at their content strategy rather than simply lowering prices – as price point appears to not be a valued metric in this industry.
Undercover Boss Top 5 Most Generous Gifts
August 29, 2013 by Dr. Letitia Wright
Filed under Front Page, Wright Ideas
Created by www.securitychoice.com
Voucher Codes Could Generate More Sales For Your Business
March 14, 2013 by Dr. Letitia Wright
Filed under Front Page, Wright Ideas
street qr code (Photo credit: ubiqua)
Voucher Codes Could Generate More Sales For Your Business
The rise of online voucher codes has been phenomenal. Long gone are the days when companies had their coupons printed the local press, nowadays voucher codes are used by UK businesses up and down the country to offer discounts and promotions.
Recent research by Forrester Consulting has found online promotional codes are an invaluable marketing tool for businesses as they increase consumer engagement and brand awareness.
Businesses that are not taking advantage of voucher code websites could be missing out on valuable sales. It’s not just the likes of the supermarkets and nationwide chains that can benefit from offering customers a promo code, small businesses are also seeing the benefit.
Voucher codes on the rise
Out of those questioned in the survey, more than six in ten said they anticipated that they would use more voucher codes over the next 12 months. This is promising news for business owners as they seek new effective ways to promote their products and services.
That’s not all though, 40% of respondents also said that they think they use voucher codes for at least a quarter of all online purchases. With more people heading to the web to do their shopping, there couldn’t be a better time for UK businesses to start taking advantage of this new marketing technique.
Consumer confidence
For businesses new to the world of voucher codes, they might wonder, well, what’s the point? Surely, it is just as effective to offer a 20% discount on their website, than become an affiliate marketer?
Retailers have been using inflated prices to accommodate for price drops for a long time, but due to the tough economic climate consumers are becoming far more money savvy.
With an increased awareness over deceptive pricing, people are looking for new and different ways to genuinely save money. By offering discounts to customers via a voucher codes website, it’s not only easier for online shoppers to see find the promotion online, but it also makes it more trustworthy.
Brand reputation
There are more benefits to using voucher codes to help promote than just getting customers to part with cash. The Forrester Consulting study actually found that voucher code users spend more time online, helping to improve conversion rates and brand reputation.
Choosing a voucher codes website
There are hundreds of voucher code websites on the web these days. Some were at the forefront of the industry, with other new ones springing up every day. My Favourite Voucher Codes has been operating for over a year, but differs from most voucher codes websites as a portion of the profits are donated to charity.
Yes, that’s right! Some of the net profits are donated to charities chosen by the consumers. Users of the website vote for their preferred charity in a monthly poll and the winner receives a cheque for 20% of the net profits.
