5 Ways to Get Your Video to Go Viral
September 21, 2013 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
Creating a video can be a time consuming project and once you have completed it, you will want people to view it. The more views your video receives, the more income potential you have from advertising. Many people wonder how some videos get millions of views in just a few short days and there are many secrets that no one will share. If you are creating a video you will want to know how to make it go viral.
Production is Key
The amount of effort you put into creating your video will help to draw people into watching it. If you are unsure how to produce a great video you can hire an outside company to help with the production. There are great video production companies that specialize in creating the perfect video for you such as 522 Productions-Alexandria, VA. This company was created solely to help clients create the ultimate video experience.
Marketing
Never be afraid to market your video. Many people are afraid to market their video for fear that it will not take off and they will have wasted time. Marketing your video through family and friends as well as social media outlets can make a difference in your video views. By sharing your video with multiple outlets, you will increase the number of people who will both view and share your video. Of course, your friends will view and share it but sending your link to other people through blogs and social networking will get outsiders to view your creation at a rapid speed.
Tell a Story
Videos that tell a story tend to go viral faster than those that do not. You can choose to teach something, show how you learned something or show people how things happened. Be sure to engage your audience in way that will leave a lasting impression. By doing this they will be more likely to share your video with their friends and social network contacts. Your story should be relevant to who you are or what your company represents. Create an outline of your story before you begin to record so that you stay on topic throughout the entire thing.
Keep It Short
No matter how great your production, marketing and story are, if your video is lengthy you will not get many views. It is important to keep your video as short as possible without losing the heart of the story. When you first sit down to produce your video project, record the story in its entirety. Once you have finished recording it is time to edit out the unimportant details. This will allow you to shorten the video by several minutes while keeping the message intact. People are more likely to view and share a three to five minute video than one that is over six minutes in length.
Catchy Title
We have all scrolled through a list of videos and seen that one that stands out. There is a reason that a video of cats being crazy will go viral before a video about marketing software. The title will draw viewers in while the content will keep them interested. If you have a boring title, people will scroll right by your amazing video no matter how great your marketing and production are.
Learn how to stop paying for postage
August 25, 2013 by Dr. Letitia Wright
Filed under A Note for You, Front Page

USPS service delivery truck in a residential area of San Francisco, California (Photo credit: Wikipedia)
Learn how to stop paying for postage, and get a higher customer adoption rate
Yes, you read that right! It’s not that postage is going down – in fact, expect postage rates to climb as service slows down due to cost-saving closures by the USPS. No, the reason your mailing and printing costs are going to go down is due to a new form of technology called iPDF Billing offered exclusively by CTP Solutions.
Whereas you may have previously relied on printed, mailed statements to your customers, you now have the option of sending interactive electronic statements or a combination of electronic and printed statement to your customers. The great thing is, there’s a 35% – 50% electronic adoption rate for typical customers because the iPDF technology also offers them many great benefits.
For instance, customers can interact with their invoices in several ways:
- accessing their payment histories
- asking questions through a linked chat button to your customer service team
- learning about limited-time promotions your company is offering
- taking advantage of offers from your ‘paid’ affiliate advertisers.
Yes, I said ‘paid.’ What that means is that you can actually derive advertising revenue simply by offering unused ‘white space’ to others to market their products/services.
Plus, the iPDF technology allows you to modify and personalize the invoices you send out through its highly-flexible customer control of images, offers, and messaging using a graphical user interface.
Through the delivery of an interactive PDF (iPDF), you’ll be seeing costs going down and increased efficiencies for your company, your marketing and customer service team, and your document recipients.
Picture this: immediate delivery of invoices with no postage expense, less customer calls questioning bills and faster payments back to you. Sound good?
Join us on September 18, 2013 at (time of webinar) for our free, hour-long webinar entitled, “Electronic Billing: How it Can Improve Your Bottom-line.” To sign up for the webinar or for more information prior to our webinar, please contact Jack Schachtel email jschachtel@CTPsolutions.com or call me at: 818-597-1222 ext. 304
10 Reasons Why Serviced Offices Are Good For Startup Businesses
August 2, 2013 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
10 Reasons Why Serviced Offices Are Good For Startup Businesses
By Rabbi91
For a young startup business, every penny saved is a penny earned. Money becomes very dear and the thought of splurging for an office is unthinkable. Yet, it’s necessary to meet clients and put on a professional front. That’s where serviced offices come in.
1. The Right Address
For just a few dollars a month, you can actually obtain an office at a good business address, which is bound to impress any client. You can use the serviced office address in your business cards and letterheads for as long as you use the office.
2. Third-party Administration
Serviced offices are fully-furnished and equipped with all the tools and staffs you need to run your business. All you have to do is move in; everything is managed by the serviced office administration, including your calls, correspondence, filling and maintenance.
3. Add-on Facilities
The best part of a serviced office is that you can pay for add-on facilities and services as you require them. For example, if you need a conference room for a couple of days, you can rent it from the administration for that period only, saving you tons of cash.
4. Low Financial Commitment
You get access to the internet, utilities, office furniture, filing cabinets, computers, printers, fax machines and more without having to buy any of these. Compare this to renting a new office and furnishing it yourself.
5. Out-of-office Services
You can travel without having to close the office. The office administration will take care of your calls, handle your client enquiries, take messages and sort out your correspondence. This keeps your business ongoing and gives a positive impression of to clients.
6. Brand Tailoring
You can custom-tailor your office space with your brand’s logo, brand messaging and colors. Branding gives your business an additional edge, making your business more recognizable.
7. Flexible Expansion
As your business grows, you can increase your office size and hire your own staff, without the hassle or long-term commitment. Conversely, it’s easy to downsize as well if needed. The utilities are included in your rent, so you won’t be losing out on those if you downsize.
8. Networking Opportunity
A single serviced office block can house several companies. It’s a good chance for startups to meet other like-minded business people and network. You can pick up new clients and leverage your contacts to expand your business.
9. Flexible Locations
Sign up with a large serviced office provider and you can choose your office location based on your needs. For example, you might want to locate near the city center to avail parking and transport or near the airport if your clients are mostly international.
10. Qualified Staff and Tools
Apart from the regular staff, you can ask the serviced office administration to provide qualified, technical staff for specific projects. You can also access expensive software tools for projects as well. This facility provides a great advantage especially when you’re strapped for cash.














