Think Marketing Only Means Advertising
July 17, 2009 by Dr. Letitia Wright
Filed under A Note for You, Featured Articles
Think Marketing Only Means Advertising
If your marketing plan is only focused on the advertising part, you?re missing a big piece of the puzzle. Just putting out advertisements, is not the entire mix of marketing that is necessary to bring you more buyers.
Brand management, networking, market research, customer support, and a sales strategy are all pieces of the marketing puzzle that you will be missing if you focus your plan only on advertising. Advertising is a piece of it, but marketing is the comprehensive approach to getting your products into the consumers hands.
How to Mess Up Your Mixer
June 25, 2009 by Dr. Letitia Wright
Filed under A Note for You
After deciding to go to a local business mixer, I went to the online invitation and got directions. There was a link that said click for directions. I did that. The map that came up had a different street name and clearly was not the street. This was an event in my home town and I was pretty sure that was a residential area.
I called the person setting up the event to ask for directions and was immediately put on hold. I was on hold for about 5 minutes and then I just hung up. I was thinking, this might be a sign to change my mind about the event. I guess the guy had caller ID because he called back 15 minutes later asking for me. He then gave me directions. My friend and I get into the car and drive using his directions and still can not locate this place. We gave up and went to dinner.
I realize people do not want to work hard to come to your events. When you dont even have a webpage to promote it or correct directions, it can be really telling.
We all make mistake on our websites, clearly someone had programed it wrong. However, since there was no other reference in town to the event, it was almost impossible to want to go. A few things added to this. The speaker- I was told he was a motivational speaker. When I googled him, nothing came up. The business name and location. Nothing came up except a map location that did not match what I was told.
This is just a great example of making it hard to say yes.
Going Green: Southern California Edison?s New Service Center in Wildomar
June 10, 2009 by Dr. Letitia Wright
Filed under A Note for You
Going Green: Southern California Edison¹s New Service Center in Wildomar
WILDOMAR, Calif., June 1, 2009 ‹ Demonstrating its commitment to protect
The environment while maintaining the reliability of the electricity system Southern California Edison (SCE) has opened a new energy-efficient service
Center here that will allow the utility to respond more quickly to power outages in the southern part of Riverside County.
The 19-acre complex, now home to nearly 300 employees, is 39 percent more
Energy efficient than similar buildings. The ³green² building, powered by
solar panels, was built to stringent standards developed by the Leadership
in Energy and Environmental Design, commonly known as LEED, a national
organization that certifies green buildings.
State-of-the-art energy efficiency lighting allows for 90 percent of the
interior spaces to have a line of sight to the outdoors. In addition,
controls automatically raise and lower lighting levels based on natural
light levels during the day. Among the water conservation features are low water demand landscaping and an underground water purification system that
releases cleaner water into the environment.
The new service center in Wildomar is a model of energy efficiency, environmentally friendly and vital to providing optimum service to our
customers in southern Riverside County,² said Cecil House, SCE senior vice president, safety, operations support and chief procurement officer. ³It is
really important to us to be in this growing community so we can better
serve our customers¹ needs.²
Having nearly 300 people working in Wildomar, which has been impacted by tough economic times, will help put money into the local economy, from patronizing restaurants to gas stations. The location of the new service
center also will allow SCE crews to more quickly respond to areas such as
Temecula, Lake Elsinore and Canyon Lake. The crews previously were based
In San Jacinto.
Southern California Edison¹s opening of its green service center is an illustrative example of shared goals by the City Council and our community partner ‹ combining sustainably developed materials and facilities that coexist with their surroundings, Wildomar Mayor Scott Farnam said.
Having the new service center in our city also benefits our local economy, which is especially important during this economic downturn.
The new service center also will allow SCE to be a part of the community in a different way ‹ it has a community room that holds nearly 270 people
Where some public meetings will be held.
About Southern California Edison An Edison International (NYSE:EIX) company, Southern California Edison is one of the nation¹s largest electric utilities, serving a population of more
than 13 million via 4.8 million customer accounts in a 50,000-square-mile
service area within Central, Coastal and Southern California.
Will Reduce Response Times for Area Power Outages, Boost Local Economy
