A Guide to Haul Viral Videos
August 18, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
This article will explain the new Haul viral videos and how local businesses can use these to promote themselves.
On YouTube, there are a new set of viral videos called ?Haul? videos. These are videos posted by everyday people talking about the stuff they bought on their most recent shopping spree. Some name each items with cost, some are just showing off the items they bought. Some people are showing off how much they saved. There are a few videos that get more then 200,000 viewers them. This could be a treasure trove for local businesses.
What is a viral video? Viral videos are videos that become popular on their own. People start sharing them over and over and they get huge numbers of people viewing them. When day time TV shows are in need of material, they often will find the people who have popular videos and have them on the shows for a short 3 minute bit or quick interview. Some people have been able to get commercial contracts, one singer was signed with Justin Timberlake and one guy got a contract with YouTube for over $100,000. There are a few marketing agencies that will try and sell you a viral video. The truth about viral videos is that YOU do not get to choose that they are viral. The public does. No one can guarantee that they will be shared by others. They can only hope that a video becomes viral. The truth is the people who do have videos go viral often have put up hundreds of videos before they were noticed. The one hit wonders are people who really do not care if the video is viral or not. Those who have something to market work long and hard before something actually happens. Before you spend time and money on viral videos, you need to understand this concepts and how it works. Do not let marketing professionals talk you into something that is a total waste of money.
How could a Haul Video help local businesses?
Haul videos could be great for local retailers. If you are a local retailer, you could have a person who is a regular shopper talk about the deals and sales they got or show off the unique things they purchased. They can then talk a little bit about the store and where the location is so that more people who want those same kinds of things could shop with there also. This could work for clothing retailers; make up stores, drug stores, antique stores, shoe stores and any store that has collectibles. By having a few people make these Haul videos, you could create more traffic to your website and into your actual store. You can upload them to your You Tube site and see what happens. It?s not guaranteed however, it makes sense to take advantage of this particular trend on You Tube.
How the Top 13 Companies Use PR
August 15, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
#1 Apple Product placements in many moves and TV shows with the stars using their products. For example, a great shot of JUST THE IPHONE and nothing else in the Sex in the City Movie. My favorite? I am Legend!
#2 Berkshire Hathaway Warren Buffet, the most successful investor in the world apologizes to his stockholders for making mistakes in the bad economy.
#3 Toyota Motors They sponsored Top Chef Chicago in 2008. Not only did they have commercials every other second but every shopping trip was in a Rav 4
#4 Google Becoming a verb and being used in a movie with Jennifer Lopez in Maid in America, Google was written into the script!
#5 Johnson & Johnson Not only do they have a you tube channel, they also have multiple Facebook pages for the different segments of their market.
#6 Proctor and Gamble Took Movie product placements to Books! Cathy’s book, Persius book authors agreed to have character use certain make up products!
#7 Fed Ex Movie product placement abounds! Bowfinger, Runaway Bride and of course their super commercial called Cast Away!
#8 Southwest Airlines Lots of papers are written on them because of their service.
#9 General Electric Top Chef is heavy with their appliances.
#10 Microsoft Bollywood has been the beneficiary of their product placements.
#11 Wal-Mart Stores Product placements on shows like Dame Chocolate and others.
#12 Coca-Cola Obama was seen drinking a Coke during the campaign. With giant cups placed on the desks in American Idol, In a children’s book about dinosaurs, there is a coke bottle on every page, The Democratic convention , Madea goes to Jail and the Olympics make them product placement champs.
#13 Walt Disney The View from Walt Disney Studios and Marley and ME…need I say more?
grab your free Ebook on PR and Money by emailing proof@getresponse.com
What are YOU going to do? Leave your comments!
ARC LOAN same day approval
August 10, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
ARC Loans with instant approval are not here yet. Why not? The government has specific requirements for ACR loans. By signing up with some shady lender who promises with impossible, you can lose a lot of money and time trying to get the ARC loans. The horror stories are just beginning.
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Karen has a business that she has been struggling to keep above water. She saw an ad in the newspaper for a place that helps you see if you are qualified for the ARC Loan. For $150 bucks, they would look over her business and tell her if she qualified for it. She ‘read’ into that. She assumed they would help her with getting an ARC Loan. She went into the office paid her fee and filled out paper work. This began a long line of endless paper work. Distractions from her actual business caused delays and even less income.
She was told there were a few corrections she needed to make in order to be able to apply for the loan. The company offered to make the corrections for a fee. The fees were running close to $3,000 after 45 days. The company then offered her to apply for an ARC loan with loan application fees of $1,500. She paid that and was not approved.
Unhappy about this outcome, she complained, however the company had done everything they said they would do. They never disclosed who the company they were applying to was, so she had no direct recourse. The first mistake is that she never had a clear understanding of ARC Loan requirements in the first place. She started off thinking they would save her time and money from research. That could have been the case; however, since the company had a direct connection to making changes, they may have led her astray in order to bill her.
I am hearing from people daily about their experience with ARC loans. The names are changed; the stories are starting to be very similar. Being armed with knowledge is important:
Grab your free audio cd on ARC loan information at
http://wrightplacetv.com/arc-loans
