How the Top 13 Companies Use PR
August 15, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
#1 Apple Product placements in many moves and TV shows with the stars using their products. For example, a great shot of JUST THE IPHONE and nothing else in the Sex in the City Movie. My favorite? I am Legend!
#2 Berkshire Hathaway Warren Buffet, the most successful investor in the world apologizes to his stockholders for making mistakes in the bad economy.
#3 Toyota Motors They sponsored Top Chef Chicago in 2008. Not only did they have commercials every other second but every shopping trip was in a Rav 4
#4 Google Becoming a verb and being used in a movie with Jennifer Lopez in Maid in America, Google was written into the script!
#5 Johnson & Johnson Not only do they have a you tube channel, they also have multiple Facebook pages for the different segments of their market.
#6 Proctor and Gamble Took Movie product placements to Books! Cathy’s book, Persius book authors agreed to have character use certain make up products!
#7 Fed Ex Movie product placement abounds! Bowfinger, Runaway Bride and of course their super commercial called Cast Away!
#8 Southwest Airlines Lots of papers are written on them because of their service.
#9 General Electric Top Chef is heavy with their appliances.
#10 Microsoft Bollywood has been the beneficiary of their product placements.
#11 Wal-Mart Stores Product placements on shows like Dame Chocolate and others.
#12 Coca-Cola Obama was seen drinking a Coke during the campaign. With giant cups placed on the desks in American Idol, In a children’s book about dinosaurs, there is a coke bottle on every page, The Democratic convention , Madea goes to Jail and the Olympics make them product placement champs.
#13 Walt Disney The View from Walt Disney Studios and Marley and ME…need I say more?
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