No organization cares about you. Organizations aren’t capable of this.

Your bank, certainly, doesn’t care. Neither does your HMO or even your car dealer. It’s amazing to me that people are surprised to discover this fact.

People, on the other hand, are perfectly capable of caring. It’s part of being a human. It’s only when organizational demands and regulations get in the way that the caring fades.

If you want to build a caring organization, you need to fill it with caring people and then get out of their way. When your organization punishes people for caring, don’t be surprised when people stop caring.

When you free your employees to act like people (as opposed to cogs in a profit-maximizing efficient machine) then the caring can’t help but happen.

The explosion of media channels and public events means that more people are being interviewed about more topics than ever before. It might even happen to you… and soon.

1. They call it giving an interview, not taking one, and for good reason. If you’re not eager to share your perspective, don’t bother showing up.
2. Questions shouldn’t be taken literally. The purpose of the question is to give you a chance to talk about something you care about. The audience wants to hear what you have to say, and if the question isn’t right on point, answer a different one instead.
3. In all but the most formal media settings, it’s totally appropriate to talk with the interviewer in advance, to give her some clues about what you’re interested in discussing. It makes you both look good.
4. The interviewer is not your friend, and everything you say is on the record. If you don’t want it to be in print, don’t say it.
5. If you get asked the same question from interview to interview, there’s probably a good reason. Saying, “I get asked that question all the time,” and then grimacing in pain is disrespectful to the interviewer and the audience. See rule 1.
6. If your answers aren’t interesting, exciting or engaging, that’s your fault, not the interviewer’s. See rule 2.