Crowdfunding “We Never Liked Him Anyway” and “Cancer Free” Party Packs

A US Navy veteran has created something completely new!  I wanted to show you the amazing things she has in store.  The I NEVER LIKED HIM ANYWAY! is actually a refreshing and empowering

Imagine having a party to let your friends know you are cancer free. Now you have the specific decor to make the dream party real! They have decor for coming out, being an empty nester, breaking up with your guy and even a crab party. They will also send a ballon and message to someone if you don’t have time for an actual party.  It’s a great excuse to throw a party. Now you have the exact decorations you need.

$100 gives you 4 party packs. Get your Party Pack here https://www.kickstarter.com/projects/279945974/we-never-liked-him-anyway-and-empty-nester-party-p/description

 

Cornucopia’s ‘Green Goddess Crowdfunded €50,000 in 48 Hours

This comes from the article Crowdfunding foodies raising lots of dough by Deirdre Reynolds

Many restaurants are now turning their backs on the banks when it comes to seeking finance and using their customers, family and small-time investors to fulfil their food dreams. Retailing at €3.95, Cornucopia’s ‘Green Goddess’ – infused with apple and the ubiquitous avocado – is just one of the trendy cold-pressed juices new to shelves here after the company successfully crowdfunded €50,000 in only 48 hours.

Meanwhile, back at the city centre eatery, eagle-eyed regulars may have noticed the shiny new service counter, also installed no thanks to the banks recently.
“We were in something called Food Works [a business programme run by Bord Bia, Enterprise Ireland and Teagasc] with our juice product and they recommended crowdfunding,” explained Deirdre, who set up the health-food-store-turned-wholefood restaurant with her late husband, Neil, in 1986.

“I had some experience of working with the crowd because when I was turned down for planning permission to turn the building beside us from retail to restaurant. I went to my customers and I got a petition going. Two thousand people signed it [saying], ‘Please give her planning permission’, over a two-week period,” says Deirdre.

Why this is important: When you read the article you can see that she had her tribe lined up. Not only had she successfully rallied them before, they are able to create change. Now, the second time around they are bigger and stronger. That’s why we offer clients a tribe building program before they crowd fund, so that they can get a tribe that will work and put in money. 

Read the rest of the article here:

http://www.independent.ie/life/food-drink/crowdfunding-foodies-raising-lots-of-dough-34808489.html

 

Want to learn how to get started on your own crowdfunding? Download the book below for free! Click the book now.

 

Measure These Five Online Marketing Metrics To Track Your Business

Measure These Five Online Marketing Metrics To Track Your Business Success

What gets measured gets improved. Ever heard these words before? Well they are as true now as they ever were, especially in regards to online marketing. Many business owners have now begun to market their businesses online but are having a hard time quantifying the ROI. Are your ad campaigns working, is social media marketing paying off, can you notice an increase in sales due to traffic on your website? These are all valuable questions to have answered so you can properly manage your businesses budgets.
Luckily there are some solid metrics and tools that can help you achieve quantification. Keep reading for our top ten metrics you need to be measuring to monitor your businesses success.
1. 1.) Total traffic to your website
Your online presence is defined by your website so it only makes sense that tracking the total visits your site receives. This number goes up and your business is becoming more popular. This is a “big picture” kind of way to tell if your marketing efforts are working out.
1. 2.) New sessions
This metric can be found via Google Analytics and displays how many of your total visits are new sessions. This metric is important because it shed slight on how well your website attracts repeat visitors. Basically, it helps to define how relevant your customers find your website.
1. 3.) Channel Specific Traffic data
This can also be found via your Google Analytics account under the “Acquisition” section. This is most handy if you are running a full-on marketing campaign that includes paid, referral and social media aspects. This metric tracks the breakdown of your traffic based on how your visitors found your website. Did they come through paid advertising (PPC), from social media pages, referrals or did they find your site through an online search.
1. 4.) Bounce Rate
Perhaps the most important metric to track in order to tell how effective your website is at delivering the information your audience is looking for. If the bounce rate is high then you know that people are not impressed with your site and leave soon after arriving. If your bounce rate is low then you know your content is valuable. Either way, watching the bounce rate metric allows you to judge future efforts effects and create a website that people want to visit.
1. 5.) Conversion Rate
This metric measures your sales success once you’ve attracted your audience. This is where you get to see if your online marketing efforts are translating into sales dollars. If your numbers are low then you know that your sales funnel is flawed somewhere, be it bad design, follow-up problems or if your sales team needs some work. Divide your total sales by total traffic to get a rough ratio of how effective your efforts are.
Operating your business online is not an  easy task but with so much of your audience online, it is a requirement to be successful in today’s market landscape. If you’re looking for help with an online marketing strategy you should talk to the experts at Delta Decisions Inc. who can put you on the right path to online success and business growth. Visit their website to find out more at http://deltadecisions.com/.

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