Measure These Five Online Marketing Metrics To Track Your Business

Measure These Five Online Marketing Metrics To Track Your Business Success

What gets measured gets improved. Ever heard these words before? Well they are as true now as they ever were, especially in regards to online marketing. Many business owners have now begun to market their businesses online but are having a hard time quantifying the ROI. Are your ad campaigns working, is social media marketing paying off, can you notice an increase in sales due to traffic on your website? These are all valuable questions to have answered so you can properly manage your businesses budgets.
Luckily there are some solid metrics and tools that can help you achieve quantification. Keep reading for our top ten metrics you need to be measuring to monitor your businesses success.
1. 1.) Total traffic to your website
Your online presence is defined by your website so it only makes sense that tracking the total visits your site receives. This number goes up and your business is becoming more popular. This is a “big picture” kind of way to tell if your marketing efforts are working out.
1. 2.) New sessions
This metric can be found via Google Analytics and displays how many of your total visits are new sessions. This metric is important because it shed slight on how well your website attracts repeat visitors. Basically, it helps to define how relevant your customers find your website.
1. 3.) Channel Specific Traffic data
This can also be found via your Google Analytics account under the “Acquisition” section. This is most handy if you are running a full-on marketing campaign that includes paid, referral and social media aspects. This metric tracks the breakdown of your traffic based on how your visitors found your website. Did they come through paid advertising (PPC), from social media pages, referrals or did they find your site through an online search.
1. 4.) Bounce Rate
Perhaps the most important metric to track in order to tell how effective your website is at delivering the information your audience is looking for. If the bounce rate is high then you know that people are not impressed with your site and leave soon after arriving. If your bounce rate is low then you know your content is valuable. Either way, watching the bounce rate metric allows you to judge future efforts effects and create a website that people want to visit.
1. 5.) Conversion Rate
This metric measures your sales success once you’ve attracted your audience. This is where you get to see if your online marketing efforts are translating into sales dollars. If your numbers are low then you know that your sales funnel is flawed somewhere, be it bad design, follow-up problems or if your sales team needs some work. Divide your total sales by total traffic to get a rough ratio of how effective your efforts are.
Operating your business online is not an  easy task but with so much of your audience online, it is a requirement to be successful in today’s market landscape. If you’re looking for help with an online marketing strategy you should talk to the experts at Delta Decisions Inc. who can put you on the right path to online success and business growth. Visit their website to find out more at

Bicycle Business Increasing

July 20, 2013 by  
Filed under A Note for You, Front Page

Pretty girl on a bike

(Photo credit: Sunfrog1)

Bicycle Business Increasing with the Increase in the Craze of Expensive Bicycle among Girls

By SunintheEast

The last decade witnessed a spectacular boom in the bicycle industry. The growing demand for expensive models of bicycles amongst youth especially girls had given a lead to the significant development of the bicycle industry. The outrageous demand for bicycles amongst youth is a result of various factors like cheap means of transportation, availability of different colors, no after expenses and lots more.

No matter how many models of motorcycles and cars are available in the market yet the bicycles have their own importance and have always been in demand. With increase in population, the demand for bicycles has risen remarkably. Millions of bicycles are sold each year. Various models of bicycles available for girls have made it to be popular amongst them. Different funky colored bicycles with attractive designs and accessories have turned them to be more in demand than the scooters. The baskets attached over the bicycles turn them girly and smart at the same time.

Despite of its dear cost and expenses involved, there are still so many people who are crazy about owning one. It has been always seen that specifically boys run around the streets with their bicycles. Two wheelers are the toys of boys and have been believed since decades. But currently there are so many girls that are into bicycles. From a simple model of mere wheel, handle, seat, pedal, and body into a designer appearance and at times customized design which suits the purpose of the bicycle. It commenced from a cheap heavy metal body into a light yet and pricey carbon body.

One of the main reasons why people like to own a bike is that riding a bicycle is a very exciting activity. Since a bicycle is manufactured with two wheels allied with one another, it is interesting to control ones balance while riding it. The speed also acts as a factor in maintaining a good balance. Once one has learned to maintain a good balance, bike riding shall appear to be the most interesting activity of the world.  Even the experience of getting wounds and scratches for learning would appear nostalgic throughout one`s life.

Bicycles comprise of uncountable advantages amongst which economy is the greatest factor. Bicycles are not only affordable to buy but are also economical to use. No extra fuel expenses are required to be paid for travelling from one place to another. Thus even if one purchases an expensive model with various accessories, it shall surely prove to be economical later on. Various innovative models of bicycle are available online as well as offline nowadays. Some of the brands like lady bird, hero, BSA are the popular ones. The availability of colorful baskets, calorie counters, bottle holders, musical sirens and torch have turned the bicycles to be all the more trendy. You can check out the bicycle reviews online and then select the best model that suits your need, pocket and style.

Girls are always conscious about their figures. The calories counter attached in the models shall give them the details about the amount of calories that they would burn while travelling from one place to another. One can maintain a good figure with daily fifteen minutes of bike ride. The colorful basket can be adorned with lovely fresh flowers in order to make the bike ride all the more pleasant. The fresh aroma of the flowers is sure to energize ones tour. New models of bicycles which are constantly launched are sure to lure the customers. Some of the common modifications include rear size of the tires, additional shock absorbers, bigger carrier and trendy handles. Nowadays, one is sure to see a group of girls flaunting their bicycles and riding them in a fun way.

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