Mint.com Interview on Crowdfunding

Dr. Letitia Wright has a huge heart for entrepreneurs. She loves their energy and the twinkle in the eyes they get when talking about their product. She’s passionate about helping them because she has personal experience seeking help for running her own business and coming up empty handed.

Wright started her career as a chiropractor, and while she loved the medical part of her job, she struggled with the business side. There weren’t enough clients and she needed a marketing strategy. The lowest point of her journey was when she went to hire a practice management company to help her troubleshoot the business issues and they told her she didn’t make enough money to be one of their clients.

She focused on learning about business herself, eventually creating a TV show in 2000 for entrepreneurs called “The Wright Place,” which offers advice, resources and growth strategies to small business owners.

“I never wanted anyone to feel the punch in the stomach that I felt,” she said.

She stopped seeing patients in 2004 to focus on growing her business career and hasn’t looked back. In the past several years she’s thrown much of her energy at becoming a go-to source for information on crowdfunding, constantly reading new information, following trends, keeping up to date on SEC best practices and growing her knowledge on what is a relatively new way to raise capital for a project.

Working with private clients as well as running her own successful crowd-funding campaigns to pay for a book and workshop has given her plenty of insight on the ins and outs of open source fundraising.

With the economy still struggling and credit being hard to come by, Wright couldn’t have picked a better time to become an expert in alternative methods of paying for an idea.

“You can crowdfund anything,” she said. “It’s fantastic.”

Wright answered questions for Mint about crowdfunding. Here’s what we learned:

What’s the biggest misinformation about crowdfunding?

Read  rest Mint.com Interview Here

How the WSJ is Leading the Way in the Digital Subscription World

By S. Marc

How the WSJ is Leading the Way in the Digital Subscription World  

The Wall Street Journal is currently seeing an upsurge in digital subscribers, with the paper becoming a leader in how traditional print-based publication companies have adopted the Internet. Recent numbers released by the Alliance for Audited Media showed that the WSJ has seen growth of digital subscriptions by more than 60% meaning the paper is the number one highly subscribed publication in the United States. Circulation figures are currently at 2.3 million when you combine both print and digital subscribers.

Comparing the WSJ to the New York Times
When you compare these numbers to those of the New York Times, it makes for sobering reading for the main rival to the WSJ. The NYT is showing a circulation of 1.8 million – far below that of the Wall Street Journal. It not down to cost though, as a digital only subscription to the NYT is actually cheaper than the WSJ by eight dollars. If you want daily digital access to the WSJ then you can subscribe online – view the prices on this website here. It has the best WSJ Subscription Deals including some dollar a week deals.
Market Leading Content and Archives

So what is it about the Wall Street Journal that makes it such a market leader when it comes to digital reader subscriptions? Well, being as long-established as they are of course has put them in a preferential position, and the WSJ started to digitise its content as long ago as 20 years back, meaning most of the last century’s content is already available to browse and search though online.
In addition to that the WSJ has a large website with a multitude of user tools, including diaries, stock market planners, and user forums all which give it that extra bit of added value above and beyond the competition.

Conclusion on Digital Subscriptions
The Wall Street Journal looks set to continue the upward trend of increased digital subscriptions into the next year. If rival papers such as the New York Times are going to truly compete then they will need to look more at their content strategy rather than simply lowering prices – as price point appears to not be a valued metric in this industry.

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