TeamKarma

Crowdfunding Expert Dr. Letitia Wright

As America’s Crowd Funding Strategist, she teaches workshops for Small Business Administration, California’s SBDC’s and is the Los Angeles Crowd Funding Examiner and Guest blogger for other Crowd Funding sites. She has the fastest growing platform for crowdfunding education and project promotion in America. Her interviews with the top Crowdfunding CEO’s give her the insight needed to make crowdfunding easy for regular entrepreneurs, authors and entertainers. Dr. Wright has been the MC for several crowdfunding events over the last 3 years and is a frequently sought after speaker and panelist.  She is the author of the upcoming book “101 Tips to Successful Crowdfunding: From Someone Who’s Been There, Done That and Got the Cash”.

Grab Dr. Wright’s Crowdfunding Resource Guide for free when you TEXT: FUND to 909 906 9797

Learn how crowdfunding works and the Top 25 Sites for Crowdfunding!

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Why Your Staff Should Learn Foreign Languages

Why Your Staff Should Learn Foreign Languages

The truth is that new markets are expanding all over the world these days at an increasing rate. The biggest growth areas will often be overseas, as a result. Here are a few ways you can take advantage of this through teaching new languages to your staff.

Be The First To Approach New Foreign Markets

It’s often the case that being the first one into a new market will often mean that you get the most rewards in that market. Just as an example, it’s estimated that millions upon millions of new Internet users from countries overseas will be connecting within the next few decades.

While you might have the equipment and expertise to take care of this new market, one thing that you certainly might lack is the language skills. That’s why it’s a good idea to hire staff that can speak other languages like Russian, Chinese or German, for example.

And if you already have all the staff that you want, another option is to train your staff in new languages. It’s often more economical than you might think to find language training courses for business that you can sign your staff up for in order to make them proficient in the use of a new language.

Learning languages is often easier than you might initially guess, and it can often be better to give basic language skill in a new area to existing staff members who already have years upon years of training in their niche industry rather than try to find another staff member who has both the niche skill you want and the ability in a new language.
The point is, by acquiring staff that have both new language skills and training in your business area, you could create a combination that can really help you win overseas if no one else has ever quite combined those particular areas together in that way before.

Versatility in Business is Always Winning

Another important thing to consider when you’re thinking about getting extra language training is diversifying your business interests. These days the market is so prone to chaotic fluctuations; it’s not a good idea to rely on any single approach for making money.

By adding your business into new markets in other countries through means of opening a new branch, for example, you could ensure that it’s that much harder for your business to all fail.

It’s also always a good idea to continually expand into emerging markets when you can since this will increase the skills of everyone in your organization. It will also necessarily increase the networking power of your organization across the whole world as you increase the areas where your company has influence, and the people that your company is in contact with all over the world.

It’s not really a good idea to be stuck in only one corner of the world, because who knows what business opportunities you might miss out on by staying put where you are. If you get your staff to increase their language skills, this will increase who you can do business with and will open doors that you never thought possible before in ways that would be hard to even predict otherwise.

All it takes is a few language courses for deserving and capable employees.

Easy advertising for charity events

Easy advertising for charity events

If you’re running a Christmas event, fund-raiser or charity event, finding ways to advertise are crucial. There are plenty of tried and tested methods and it can depend on the type of event as to how much advertising you’ll need to do. If it’s a one-off event there are some easy advertising tricks, while for groups and organisations who run regular events, there are some secrets to making the most of your advertising material.

The paparazzi

The local media will be important for promotion and can act as a free source of advertising for local events. Any good cause that benefits the local community will be of interest to local journalists and broadcasters. Even the smallest publication is likely to be hungry for content, so don’t think that you’ll be turned away! You can create a press release but it pays to make a call to the editor in question. Old fashioned phone calls tend to get attention better than emails, with which editors are often swamped; focus on the local angle and why the story needs telling.

Easy advertising options

Flyers and banners are two of the oldest known advertising tools. Despite the fact that most things seem to have gone online these days, local events (charity or otherwise) are still best advertised with real, solid advertising. Banner producers can be sourced nationally or locally and banners can be reused, if you avoid specific dates on the banner itself. The phrase, “see website for details” can be substituted, meaning you can reuse the banner for another similar event. You can use flyers to target busy places using volunteers – markets, malls and other shopping areas are good places to get maximum exposure in your community.

Talking of websites

Don’t forget the wonders of the world wide web. If your organisation has a website, set up a specific blog to advertise your event (or ask for volunteers), tweet about the event, add details to Facebook; it all helps to get the word out! You can even record a video and post it on YouTube.

Corporate sponsors

Offer advertising for local businesses at your event in return for sponsorship. Companies which are supporting you will be glad of the free advertising on your website (keep it off banners though if you want to reuse them!). As well as sponsorship, you can ask them to distribute flyers with their own promotional material in their offices or retail spaces.

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