Building Good Relationships With Your Customers

February 13, 2018 by  
Filed under Featured Articles, Front Page

gettzyphoto / Pixabay

by: Lynne Saarte

For any business to operate and expand, the business owner must have facilities and the methods or techniques of efficient operation. Although all these elements are present to a satisfactory degree, success is still unsure unless one of its elements, which is the “customer”, is present. This element is necessary for the business to grow and the salesman or dealer must continually be working on for the penetration of the available market.

Since business is dependent upon customers for profit and continued growth and expansion, it is evident that relationships with customers are vitally important to the success of your business. Today, business owners should be gravely concerned with this problem. Competition is very tight nowadays. Many similar businesses are overwhelming the market. This is happening in many similar businesses such as printing greeting cards, business cards printing, custom greeting card printing, boutiques, salon, health and beauty shops and the likes.

With this competition among businesses, you need to know some techniques on how to improve your relationships with your customers. Here is how:

Improve your understanding of human behavior. Since all the people in your business in one way or another have contact with customers, it is important to teach them to recognize individual differences. There is a need to understand the principles of frustration and emotional involvement so that irritation and conflict can be avoided.

Show sincere interest in the customer and his problem. This technique is one that can be practiced even by the inexperienced. Common courtesy demands that such people be treated with respect. In handling each individual, it is important that this interest in the customers should not be based on the profit to be obtained from him or her. For instance, someone would like to return the greeting cards he bought at your printing shop due to some changes in the design or have something to add in it. Show interest and courteously ask what he would like you do with the greeting cards.

Deal appropriately with the unsatisfied customer. Where there is customer dissatisfaction, it is necessary to find out the cause such as careless work, defective parts, or unforeseen difficulties arising from some type of faulty adjustment. It is necessary to make an adjustment satisfactory to the customer. On the other hand, if the investigation shows that the fault lies with the customer, someone must take time out to tactfully and courteously explain the facts concerning the case. Such instances will be helpful in making it clear that the store owner or the dealer has interest in the client as an individual, and offering him all possible help.

People are basically honest, and when facts are brought out into the open and misunderstanding is clarified, most people are reasonable, and they settle things by making a compromise satisfactory to both parties concerned.

Maintain personal contacts through follow-up. Some follow-up service is not only desirable in maintaining customer relations; it can be a source of profit for an organization.

Arrange extra special services. Still another way to improve customer relationships is to provide, whenever possible, special services, adequate warranty periods, and appropriate waiting room facilities in the service shop. Even a small service such as operating tips or certain economic measures will be appreciated by most customers and help build favorable attitudes toward the organization.

Lastly, make practical use of human relations and principles. A final technique of improving customer relations is to have the personnel sharpen up their practice of sound human relations. An aid to this might be the compiling of a list of some human relations practices especially appropriate to the improvement of relationships with your customers.

About the Author:  Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies. She invites you to visit this website.

RC Watches – specialises in luxury watches

34946-a865b0cfcd5565e77783d1fc06da35baThe father and son team that owns this business wants to become a real brick and mortar shop, not just an online shop. A shop will allow them to offer long-term payment options that they can not offer with just an online shop.

They are also giving away watches!
They are running an amazing giveaway for which all supporters £1 and up will be eligible for:

Winner – Brand new 2014 Rolex Deepsea D-Blue Dial – worth £9000
2nd Runner-up – Cartier Roadster XL White 2010 Pre-owned complete set – worth £4500
3rd Runner-up  – Omega Seamaster Diver 300 Black – worth £2500
4th – 30th Runner-up – full watch service and polish – worth £250

They  are also running a fantastic giveaway for every promoter using ‘#rcwatchesgiveaway’ hashtag:  Rolex Submariner 16613 Black/Gold 1997 Pre-owned complete set – worth £4500

Please visit the page for more information and terms and conditions

http://www.crowdfunder.co.uk/rc-watches-ltd

How to Build Relationships with Influencers

November 22, 2015 by  
Filed under Featured Articles, Front Page

 

SEO_consultancy_services

Building relationships or strategic partnerships with industry influencers or thought leaders in your niche will help generate targeted traffic, and build powerful organic links and social signals to your website. It also allows you to build a reputation as an authority figure yourself in the proces. As you do so however, don’t make the mistake of ignoring everybody else. Everyone in your niche can add value in one form or another to your business.

 

Who Is An Influencer Or Thought Leader?


As Andre
Hospidales, who offers SEO services through his website, SEOSocialGeek.com put it, “a thought leader is someone who is widely recognized and respected as a leading authority or expert in his niche industry”. A great example of a thought leader is Neil Patel of Quicksprout. Neil is one of the most influential people in the digital marketing industry, and any one of his blog posts can generate thousands of readers within hours of release.”

Thought leaders are extremely active on social networks, especially Twitter and Google+, and spend a lot of time blogging and curating high quality content.

By interacting and communicating with a thought leader you are:

  • developing a mutually beneficial relationship with a highly influential entity. By interacting with them you are increasing your credibility and reputation.
  • you are obtaining expert insight into your chosen field.
  • you are able to obtain a professional opinion into your product and will be able to make changes to your product or business for the better.
  • they will have contacts that they will undoubtedly wish to share with you, if you make it worthwhile for them.

Within any social network, influencers and thought leaders hold the key to accessing a large group of people (typically their followers and connections) or as connectors (allowing you to connect to people who matter and whose followers will significantly amplify your message). Social influence is determined by a wide variety of engagement factors, including likes, retweets, number of followers, mentions and quality of followers. Thought leaders can also help your content be discovered by other influential people, who then share it with their followers. Leveraging thought leaders in this way helps to amplify your website’s “social signal,” which will make it easier to index and rank in Google’s search index.

It is critical for you as a business to be able to first of all identify what type of influencers you have in your network and second what their area of interest is. Engaging with thought leaders can make the difference between your content being seen by a few people, and truly going viral.

 

How to Find Influencers


Ultimately, the goal is to find individual influencers and the online sites where they are spending their time. Start off by identifying the most popular pieces of content in your niche that has been shared on the major social networks. One of the quickest ways to do this is by using a free tool by socialcrawlytics.com.

Social Crawlytics is a free tool that allows you to identify top content (based on social shares across the major networks) related to any particular niche. Essentially, you can use this tool to dig through leading industry blogs or competitors to find which content has been shared the most.

Behind the top performing content you are able to gather are the influencers that are getting their curated content seen by others within the industry. They are the people you should be building relationships with.

Topsy:

A quick way of identifying thought leaders is by using another great free tool, Topsy. Topsy is a social search tool that you can use to find exactly who has shared any given URL via Twitter (and Google Plus). You can also take a look at ‘influential users’.

Alltop:

Another great place to start looking for online influencers is by using the Alltop tool. Alltop aggregates the top blogs on a number of different topics. Top bloggers from most niches can be found using this free service.

LinkedIn Groups:

For some industries, LinkedIn groups is a great place to hunt for influencers. You’ll find that the organizers and active members within these groups are often influential.

Here are a few ways to build relationships with influencers:

  • Start the process by listening to the conversations that the influencers you are targeting are creating and contributing to. Your goal should be to become part of those conversations.
  • Look for every opportunity to provide assistance to an influencer. For example, promote their content, cause and products. When you provide assistance, you build credibility, trust and social capital.
  • For every six pieces of content shared through your social media channels, four should be pieces of content from your influencer target that are also relevant to your target audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group. One of the pieces of content you share should be original, informative content that you have created. When you share influencer content, they notice. And since you are sharing this content without asking for anything in return, those influencers may reciprocate by doing the same for you some day.
  • Engage with influencers by making sensible and meaningful comments on their content. Make sure that your comments demonstrate your knowledge and add real value to the post. Contribute to their Facebook pages and LinkedIn Groups
  • Share relevant content directly to the social influencers to increase the likelihood of it being picked up by and featured on major sites.
  • Message them when appropriate.
  • Create content for them.

 

 

 

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