Does Your Business Have Swag?

For me – in Entertainment- Swag means Souvenirs Wearables and Gifts.

It’s chotskies, you know free stuff. When it’s from a TV Show, radio show or movie, we call it SWAG. Or if it’s a bag full of stuff, it’s a SWAG BAG.

SWAG also is short for SWAGGER. SWAGGER is How one presents him or her self to the world. Swagger is shown from how the person handles a situation. It can also be shown in the person’s walk.

Swagger is to conduct your self in a way that would automatically earn respect.

My favorite blogs with Swagger are

Ramit- I will Teach You to Be Rich

Seth Godin- Seth Godin’s blog

The Bloggess-

Here is the question for Authors!  How do you create more things to go with your book to make money?

When you subscribe to the paid newsletter, you get the full article on that!

When Sound bites go Wild

When Sound bites go Wild

Many of you have heard about John Mayer using the N word in a major interview with playboy. I am a fan of Mayer’s and have tickets to his concert in Philadelphia.  You can imagine my chagrin at this. What was he doing? What was he thinking? Someone told him he needed to be edgy and controversial to be a good Playboy Magazine Interview, but they didn’t tell HOW to. So he threw out the only shock factor he could think of. Low brow humor and dishing on his ex girlfriends in ways that were not appreciated.

So the lesson here is Media Training is important. Details of the outlet you are working with are important. Keeping some integrity is important. He is getting a lot of fame however, people including me see him in a different light. Lucky for him, the tickets were purchased a while ago.

Rules For Publicity Stunts

This article is for people contemplating publicity stunts. In light of current news events with publicity stunts going wrong, this article is to inform those who engage in publicity stunts on how to make them work to their own benefit.

Publicity stunts have been around since Barnum. He was very good at making them work not only for his own benefit, but to also make them fun for those who observe them. The days of having fun with publicity stunts are slowly coming to an end as the blunders become costly and even endanger the life of others. Here are a few mistakes to avoid when putting on a publicity stunt.

Everyone must be on board: When little Falcon announced that they did the balloon stunt for
TV while on a national TV show he spilled the beans. When the entire country was concerned for his safety, people were outraged to find he was never in danger. They were even more outraged to know that county resources were wasted looking for a child who was sitting safely at home. All parties must be on board with a a publicity stunt and know what to say and what not to see. You can see why stunts rarely involve children, you can never really predict what they will say. If your stunt results in the world hating you, you failed.

If it works , do it again. The Pilsbury bake off was intentded as a one time event, but when they saw how much participation they got, they repeated the event. The event resulted in an increase in sales.

Go big or stay home: Taco Bell placed ads saying they had bought the Liberty Bell in an effort to help the country’s deficit. They said it would still be accessible to the public and they were happy to help out. People were confused because all the media outlets carried the story. Their revenue went up by half a million dollars and by more the next day.

Think about the implications: When adult swim did a hunt with Aqua Teen Hunger Force, they scared people. In New York it began to look like a bomb scare. Always consider the impact of the community the stunt is held in.

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