Watch Now! SCE and Business in a Bucket
October 24, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Watch the Show Here!
SCE has some great programs to save you money
Branding Lesson with Dave Saunders
Part 1 of Business in a Bucket
Create your own stimulus package, have an instant income and new business!
From Concept to Consumer: How to turn ideas into money
October 19, 2009 by Dr. Letitia Wright
Filed under Books, Featured Articles
Book: From Concept to Consumer: How to turn ideas into money
Author: Phil Baker
This author comes in the been there/done that category. He has actually done what he writes about. Baker is an expert on product and market development and Far East manufacturing. He has had a role in developing products for Apple, Seiko, Polaroid and many others. I won?t spoil it for you; however you will be pleasantly surprised to see what helped to develop. He warns the reader that creating a successful product is more than just coming up with a great idea. If you are working on your idea and do NOT have a huge company behind you, then this is perfect for you.
Baker tells you the basics of what you need on your team: a person in Finance, Engineering, Industrial Design, Marketing and Manufacturing. You cannot create the dream without a team. I like that he just doesn?t tell you to grab 5 other people who don?t think like you do. He explains product development with segments on Concept Design, Pre-production and Product and a few more elements that are needed.
Baker? segment on marketing is a little light and asks you to estimate if you can capture 5% or 30% of the market with a caveat that it takes time to capture a market. You get someone on your team that does marketing, and then they should be able to handle that for you. Baker shares why you should outsource and answers manufacturing questions that left unanswered would sink your entire project. I love that he covers PR for your product. So few business books ever do, unless of course they are about PR.
I recommend this book for the person at home or in his office inventing something new. If you learn from someone who has been successful at it, you can duplicate their success. This book is full of meat and I rate it an L.A. 8!
October Notes
October 15, 2009 by Dr. Letitia Wright
Filed under A Note for You, Featured Articles
It?s the middle of October and we have started the 10 Week PR Challenge. I have closed it until we start a new one, I think it will be too hard if people get behind. So if you missed out, don?t worry, we?ll have another one.
As the weather turns colder ( I love summer) , I am working on shows that will warm the heart. I want each show to have a tangible impact on the people who watch and are involved. We just taped a show with Business in a Bucket and they did a heartwarming thing. They actually gave a kit to a young man who had expressed difficulty in finding work. It was real mentoring! I can?t wait for you to see this particular show.
We also taped a show with SCE. They have just been given money to build more green jobs and fund the programs that allow you to get a discount on your bills if you are having financial difficulty. They even have a program for the newly laid off.
We had Sniffle Buddies featured on the show too. This cold season will be completely different and now you have a different tool to use. I will be giving away some Sniffle Buddies at the website a little later.
In January we will have a live show at Lisa Platske?s event, it is already 50 % sold out. It?s going to be a good conference, so start your year out right with this one!
I am booking the rest of the year?s shows out and January also, so it?s time for people to tell their story. People have to know about you before they can buy your products.
There are some great PR articles on the website, 2 or 3 new ones each week. Be sure to check them out and leave your comments. We can all help each other, when you leave a comment, someone is reading that and thinking, WOW! I did not know that.
Oh yes, and Dave Saunders is doing our branding tips on the show. If you branding needs some re-working then check these out.
For the rest of the year, I will be sticking close to home and not traveling. I know, I know, that?s a big change for me, however, it is what is needed right now.
Talk to you soon!
