Should You Do OutBound Calls?

Are outbound calls the best marketing for you?

 

Recently I have gotten on a list from a church that calls my house each week with a very upbeat recording from the Pastor about the great things they have going on at church this week and how he is excited to see me there.

Great right?

Here’s the rub

I have never attended his church. The only contact we have ever had was years ago when he called about some marketing he wanted to do. We did not have an audience match, so no deal was ever struck. Now I am stuck with these unwanted calls each week.

Because I am not a member and have no interest in his church, these calls come off as very insincere. I never listen to them and hang up as soon as I hear his voice. I have no way of getting off this calls list. Out bound calls for years have been a part of a great majority of business marketing models, does it still work now?

My question is, are you on any of these lists? How do you feel about it?

Would you like to get calls and voice mails from Wright Place TV instead of an email newsletter??

 

 

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How a Fault can Unlock a Vault

This article is inspired by Robert Caldini and in work on influence. Readers will find tips on how to be more influential in business by increasing their trustworthiness.

 

Rochefoucauld wrote “We only confess our little faults to persuade people that we have no big ones.” I look around in the current news and I can see people putting this idea to work. Palin resigned. Governor Sanford tried to use it but he kept talking too much. Volkswagen used it when it came out and was not afraid to tell everyone how ugly the little car was. Having given your buyers two sides of the coin, you will be more effective in your persuasion. You have to have clear connections between the negative and positive attributes. If you want to increase your trustworthiness, then you do not have to think too hard about the things you reveal as a weakness.

 

Always make sure your dark cloud has a silver lining. The price can be high if your products last longer. Follow up with a benefit related to the buyers cost and not anything else that goes with your product. You need to make lemonade out of any lemons you may have. You can neutralize your drawback just by thinking it through.

 

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