Focus

Focus on your business

 

Success comes from focus. I know it seems like people who are successful are just hanging out with their friends and doing nothing and everything just comes to them.

They are not thinking about it or doing anything, it just flows to them. Well it’s not entirely true. Usually these stories are to help them sell you their product. Everyone here is an adult, right? So let’s get real. It takes some work to make it all happen. You do not have to be the one doing all the work, however, the work needs to get done.

When I interviewed John Assaraf, he said, “Success does not come overnight!” Wow! From a guy in the secret? Yes, from the guy in the secret. He had some things in place. By focusing on doing a few things well, you can actually get more done.  When projects come your way, you can decide to be a part of them or not, based on what you do well. When people are asking you to be an expert in the area of you do not want to be in, you can say, “No, This project is not for me.” By consciously choosing your projects, you can stay focused on them until the end.

 

Multitasking is over rated. The time that one has to take, switching from thing to thing and resetting your mind makes the tasks take longer! Multitasking is to be avoided if possible.  We have a lot of choices all the time. All entrepreneurs need to learn to make decisions quickly and stick with them. By not making a choice or claiming it’s too hard to make the choice, you take yourself out of the game.

Which projects move YOU closer to your goals? Not your friend’s goals or your child’s goals but YOUR goals. Those are the projects worth focusing on. You can re-evaluate your goals from time to time to make sure you are on trac. You can lso re-prioritize projects while doing them. Some things can go off the list if they are no longer needed or you get new inforamation that makes the task obsolete. Any task not moving you towards your goals should be delegated or gotten rid of.

That is why you need a team. You cannot do it all. You can use assistants or hire staff. It really does not matter, what matters is that YOU are not doing everything yourself.

I use an Executive Virtual Assistant who specializes in clients who in are the public. You can ask your Aunt Sally to help you, as long as she is good at what she does. Students are great. They need money and you need help! That can be an easy match.  Mario Van Peebles said “Never confuse people you like for people who are good at what they do.”

 

Introduction vs Referral

The Joy of Short Term Partnerships

This article is for people who want to do a short term partnership for projects within their current business.  You will discover how to partner and part without losing your mind and your money.

 

It’s great to put together projects that make money for everyone. During that time you can call that other person your business partner. You need to both understand the 4 basic elements of partnering:

Communication: Partners, who do not talk, do not return phone calls, do not return emails for information purposes will cause the project to fail. You have to talk, work things out and make sure everyone is on the same page.

 

Tolerance: can you handle the other company’s working style?

Honesty: is everyone upfront? Is anyone cheating or feeling cheated?

Trust: Do you trust this person. Any partnership that involves someone you do not trust is a bad deal.

 

What do they bring to the table? It is fun to work with people just like us. However, what you need in a partnership is someone NOT like. For example, because I like to focus nationally, I partner with people who are doing local or regional events. I do not want to be tied down to going to a local meeting where the market is small.

 

Make your deadlines real. This means when partners stop fulfilling their promises, it is time to go. We give a lot of slack to people and this wastes time. You could be working with another partner who is ready to go.

 

Win –Win Take Aways. I am always surprised at people who propose things that have no benefit to my company at all. When I suggest an item, they are high offended and will not move forward. This is business, not charity. Let’s all win together.

 

Now that you have had a few things to think about you can write down 2 or 4 people in your region you would like to partner with for a 6 month or less period.

Get the basic outline of what you want to do, how you want to make money and who does what. Then call and start with your proposal

 

If you need more publicity or an investor in your business, then get the new eBook Recession Proof Your Business by emailing 

Proof@getresponse.com

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