Dr. Wright’s Crowdfunding Favorites for November 2014

Dr. Wright’s Crowdfunding Favorites for November 2014

I consider taking part in crowdfunding projects a rewarding cause for I can help in new projects and ideas to reach the market. Not only it’ll help the lives of the campaign’s creator but also the whole society as these projects and products will definitely benefit everyone. Amidst all the crowd funding projects that I’ve wrote about, I have my four personal favorites. These are the Purple Pocket Book, Forever Homes for Foster Children, Banana Wave is the Future and Lulla Doll: Sleep Companion for Babies & Toddlers. The Purple Pocket Book is a domestic violence app for the state of Georgia that helps the victims to find shelter locations, legal assistance as well as questionnaire to determine if someone is in a potential abusive situation. It aims not only to aid the victims but also to prevent others to become one and to extend its helping hand throughout the whole country.

Forever Homes for Foster Care promotes the non- profit organization, Find Families in Mexico, that helps the foster children to find their biological families giving them another chance in their lives. Banana Wave is the Future campaign features an innovation of producing milk- like beverage from bananas. Sounds amazing, right? With this project, vegetarians, gluten- free eaters and lactose- intolerant can now enjoy the taste and creaminess of milk with Banana- wave beverage. This project is on its final stages and seeking for help to formally launch it in the market. Lulla Doll: Sleep Companion for Babies & Toddlers is a doll that records the breathing and heart of a mother at rest providing a sense of security for the child helping him / her to fall into deep and restful sleep. The doll’s material can also absorb the scent of the parent helping the child gets familiar with it. Lulla Doll is best for premature babies to begin the bonding process with their parents. All of these campaigns can contribute to our society once they are all up and running or available to the market. With crowd funding, these projects will push through bringing success to its creators and the society will reap benefits from it.

The worst advice I’ve ever heard about writing books

The worst advice I’ve ever heard about writing books!

The worst advice I’ve ever heard about writing books begins with the assumption that writing the book is the only reason for the writer to complete the book. Most writers have an idea of what they want to accomplish with their book. Some reasoning is transparent, like entertainment or information. In most cases the author wants their book read by as many people as possible. This brings into play a whole galaxy of “must-do things” that goes beyond finishing the manuscript.

Few people write books just to see their name in print. For those few people, the Internet offers a broad array of publishers and prices, more precisely printers, eager to fulfill the need. However, entertainment and information requires mass penetration of the probable market for whatever the topic covers. In these cases, beginning at the end can be more appropriate. Developing and refining an audience for the book, starts the journey on a successful path.

So, some of the worst advice begins with the phrase “just do it”regarding actually writing the book. Thinking through why you want to write the book is just as important as the pen or the keyboard. The next most valueless point assumes you have already written the book, so you must get a literary agent. Now a whole new toolbox comes into active use.

To get a literary agent you have to write a query letter and a proposal. A query letter has one purpose, convince the recipient to look at your book, giving you a better chance of selling it. The query letter is a sales tool, a sales letter selling your book. Yes, it gets deeper.

Writing a successful query letter involves analyzing your manuscript and writing a compelling synopsis. A synopsis is not a step-by-step description of what happens, but the emotions that accompany the actions, fear, hope, excitement, and disappointment presented at each turn of the events. Here the use of your writing talent may have to be tweaked to illustrate your marketing and salesmanship. A problem, if this is not one of your strong points.

Next, your proposal letter should be the result of research that identifies an audience for your manuscript. Again, not a step-by-step description of demographic labels, but a compelling argument matching the essence of your book to the needs of a targeted segment of your probable audience. Unless your book is about “marketing psychology” this may severely tax your patience.

Once you have secured an agent who then snares a publisher and more money, you need to determine what you need the publisher to do that will propel your book to the best-sellers lists. The more expensive publishers often have a marketing package on hand for the client. Instead, you may have to suggest a social marketing plan to support your work. What makes this part of the “bad advice collection” is that a writer is seldom necessarily a social marketing campaign designer.

The core point of this journey down “the rabbit hole” of becoming a published author, resides in the fact that the gift of the author is on the written page. In this high-tech low-touch society, delivering your artistic gift to the public, requires a completely different skill set than that of a talented author. In fact, best sellers are grown, they don’t just happen under the rainbow of “write it and they will buy.”

Reject the worst advice you’ve ever heard about writing books, open your thinking to an exciting new approach to publishing – one that starts with the end that in mind. Why not sell your first thousand books before you have written a single word?

The time is now and the choice is yours, take action – turn the page, today.

www.projectbestseller.com 

Crowdfunding Your Book with Dr. Letitia Wright

The biggest problems confronting authors seeking to become a traditional “published” author, is completing a flawless manuscript of your book. The next problem is the enormous amount of money required to secure a publisher. If you have the money, you will still need a literary agent.

To get a literary agent you have to write a query letter and a proposal. A query letter to an agent or publisher has one primary purpose: to convince the recipient to look at your book, so you have a chance of selling it. Think of it as a sales tool, a query letter is a sales letter selling your book.

Writing a successful query letter involves analyzing your manuscript and writing a compelling synopsis. A synopsis is not a step-by-step description of what happens, but the emotions that accompany the actions, the anticipation, fear, hope, excitement, and disappointment at each turn of events. Of course, written in a compelling, “sales-like” manner.

Next, your proposal letter should be the result of research that identifies an audience for your manuscript. Again not a step-by-step description of demographic labels, a compelling argument matching the essence of your book to the needs of a targeted segment of your probable audience. Unless your book is about “analytics” this is a rough road to travel.

Once you have secured an agent, you need to evaluate what you need the publisher to do that will propel your book to the best-seller lists. Often this means you have to develop a social marketing campaign to support your work. In addition to the social marketing campaign, you need a media marketing campaign. This is a way to get your book in the hands of reviewers whose favorable reviews may land you personal interviews.

This emotional roller coaster can draw out for months and years after you have finished your flawless manuscript. Even though your idea and concept is uniquely yours, it’s just as probable that you will receive a notification during the process, stating the book idea or concept has already been self-published.

The commonly accepted process for becoming a published author is a myth unless you are an already established author. Very similar to the concept of “market economics,” the flow of success seldom happens in an organic manner. Successful books, publications and other media are grown like “genetically-modified vegetables.” A market for your product is crafted by experts who are fully aware of the reading public’s appetites.

So, really the biggest problems with becoming a published author is in our thinking. The gift of the author is what they write. We live in an over-saturated information society which has severely disturbed the natural flow of successful book selling. The art of delivering your gift to the public, requires a completely different skill set than that of a talented author. Crowdfunding Your book is the way to go.

In short, you’ve already written your book, open your thinking to an exciting new approach to publishing your book. Register today to claim your free gift or join as a private group. Reserve your seat at the “Project Best$eller!” webinar event now!

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