Forget SEO focus on killer content

September 26, 2014 by  
Filed under Featured Articles, Front Page

English: The Open Share Icon is designed to he...

English: The Open Share Icon is designed to help users easily identify shareable content. (Photo credit: Wikipedia)

By Peter Hanustiak

I used to write plenty of articles.

I thought at a time they were great and they were helping people, but they were just pure junk.

This was my process of writing:

  1. Find topic that relates to my product such as email marketing
  2. Come up with catchy headline (5 secret tips for awesome email marketing, Weird email tip that made me a lot of money, etc.)
  3. Google interesting articles and gather statistics
  4. Find some cheap stock picture
  5. Put it all together
  6. Insert links with proper keywords and images with proper alt tags and all of the other SEO stuff

I soon figured out that this wasn’t really working. People weren’t engaged. They were not talking about it and they were not sharing these articles.

I asked myself: “If I found my own article somewhere online, would I share it myself?” The answer was mostly no.

So what do people most gladly share with others?

  • They share full albums of pictures of themselves looking great.
  • They share pictures of wonderful meals they had on vacation in Bali.
  • They share funny stuff that will make others laugh.
  • They share inspirational stuff.
  • They share things that will change your life.
  • They share quotes that will motivate you.
  • They share videos that will make you cry.

Why do they do it? Because they want to look cool in the eyes of their peers.

The Internet is just flooded with content nowadays. Every single day millions of new blog posts, videos, and podcasts are being produced.

So unless you write some killer content you can forget about somebody sharing it.

Sorry, I won’t give you any secret formula with a step-by-step process on how to write killer content. But I can give you couple of things I observed to be present in many great articles:

Stop focusing on data and information

We are living in world of information. There is information everywhere around us and we are getting sick of it.

Sorry, I won’t get excited if you show me your super fancy pie chart.

Show your personality

Instead of information and data I want to know your story. I want you to share your experience with me.

It’s ok that you are not perfect. Share what mistakes you made (like I did for instance in the beginning of this article) and share what has worked for you.

Stick to one main idea

And build your point step-by-step.

Start by describing the problem your audience is having and show them how to solve it.

Don’t worry about the amount of words. It’s totally ok if it has just 50 words. And if it’s a killer content people will read it till the end even when it has several thousands of words.

Focus on transformation

Great articles don’t make you just think. They make you change your old behavior.

So how do you do that? Write about real world examples and case studies. First make them want it and then show them how to get it.

Instead of vague uninteresting information we all know such as “Focusing on customers helps to grow your business” write how you can change your own old ways when dealing with customers and how it helped to grow your business.

Make your text visually interesting

This one is getting more and more important these days.

People are too distracted. Remember that they are always one click away from never seeing you again.

I don’t know about you, but I totally hate to read large pieces of texts. I just sometimes think I don’t have time for that and I’m also too impatient.

Try to visually improve your text. Separate large paragraphs into smaller ones. Use bold texts and italics. Try to play with font sizes. Use headlines and bullet points.

About author

Peter Hanustiak is founder of Mail Masta email marketing plugin for WordPress. He is obsessed about good food and passionate traveller.

Clock Cards 4 Less

September 18, 2014 by  
Filed under Featured Articles, Front Page

Charles Lindbergh's last pay check as an RAC A...

Charles Lindbergh’s last pay check as an RAC Air Mail pilot. (Photo credit: Wikipedia)

Welcome to Clock Cards 4 Less

 

It is our mission to give you the most astounding nature of Clock Cards and Ink Ribbons at the least costs. We don’t just ensure the most reduced costs in the UK and Ireland on Clock Cards and Ink Ribbons however we likewise provide for you a 10% extra rebate on your first buy. When you are a current client at clockcards4less.co.uk we will reach you for perpetual rebates up to 25% focused around your annual volume. At long last, all our requests over £ 50 are FREE of delivery.

 

We have an expansive choice of the most well known Clock Cards/ Time Cards in stock, if your Clock Card is not accessible in our webshop don’t hesitate to contact us at a cost demand. We can convey practically any current/ customized Clock Card at the most reduced cost in the market ensured.

 

Clock Cards from http://www.clockcards4less.co.uk, why would it be a good idea for you to utilize them?

 

Clock machines which are otherwise called Time clocks have been around before the 1890s, helping organizations to keep right records of how long their representatives are attempting to permit right wages to be paid. There are a lot of people great reasons why a business ought to utilize the clock card framework, we have recorded three of those reasons.

 

  1. Clock Cards Allows Employers And Employees To Keep Correct Records

 

A clock card machine is a simple path for an organization to keep a record of how long a representative has met expectations. It is not simply useful for an organization to have a check card machine set up. Representatives who work in organizations who don’t work a clock card approach end up keeping their own particular record to verify they are not come up short on for the hours they have lived up to expectations. By having a check card machine set up, it stops genuine misrepresentation and permits both the boss and the worker to keep a record of the hours they have attempted to verify the right wages are constantly paid.

 

  1. Time Clocks Keeps Record Of Who Is In And Out Of The Building In Case Of Emergencies

 

In a crisis which in this day and age might be more than a blaze, it is vital to know who is as of now attempting to verify nobody has been left in the building. By not keeping record of who is and who is not living up to expectations, blaze teams could be taking a chance with their lives hunting down somebody who are not living up to expectations.

 

  1. Time Clocks Makes Payroll Processing Simplified

 

A clock card makes the transforming of wages much less demanding for the payroll office, permitting payroll data to be sent to head office to verify wages are paid on time. Not just does a clock card machine verify wages are exact, it additionally decreases the time went through managing payroll that saves money on labor. A clock card machine is useful for both the representative and the head honcho, making it a crucial bit of supplies to have inside any business settings. We’ve doubtlessly your checking in machine is an indispensable piece of your business and a standout amongst the most basic parts of your checking in machine is the ink strip or ink cartridge. The ink lace or ink cartridge is the thing that permits your workers times to be stamped onto the checking in card and without it the framework would be pointless.

 

The ink ribbon typically goes ahead as a spool and eventually recorders oblige ink strips that have a spool to spool capacity. Independent of what sort of ink strip your clocking in machine needs we’re certain we can supply it. To verify the ribbon gets fitted effectively we can offer phone help or if the strip is constantly especially unyielding or cumbersome we can give designing administrations to fit it into your time recorder. Simply an expression of exhortation – its generally worth staying a couple of gloves on to spare your fingers having more ink on than the ribbon!

 

Most checking in machines these days utilize a ribbon that is contained inside a cartridge. This secures the inner ink ribbon from drying out. Furthermore it has the included profit of making it simple to supplant. Ink cartridges will give a huge number of impacts on a card so for a little business a solitary ink cartridge will keep going quite a while. In case you’re taking care of a bigger organization it might be worth requesting two ink cartridges to keep one as an extra.

LOS ANGELES YOUTH NETWORK LAUNCHES NEW HOME FOR FOSTER & HOMELESS YOUTH

September 16, 2014 by  
Filed under Featured Articles, Front Page

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The Los Angeles Youth Network (LAYN) opened its doors to a new home for foster and homeless youth in Hollywood. The 10,000 square foot 1919 Craftsman style home replaces LAYN’s current 30-year old barrack style emergency shelter and will enable over 300 foster youth (ages 12-17) a year to receive high quality enhanced services in a safe and nurturing environment.
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“We are thrilled to be able to move our emergency shelter into this comforting and
lovely environment,” said Mark Supper, Executive Director, Los Angeles Youth Network. “We see kids who are the most traumatized. They come to us right after
they have been removed from their home or a difficult foster placement. It is
critical that the environment in which they find themselves provides a sense of
comfort and safety. This new building will do just that.”
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As the only organization in Hollywood that provides residential care to homeless youth ages 12-21, LAYN provides shelter and a home to foster and homeless youth
with programs that enable these abused, neglected and homeless youth to become
self-sufficient adults. The new residence will be able to accommodate the effective
delivery of LAYN’s full continuum of care. It’s eight bedrooms, art therapy room,
education/computer lab, family reunification room, living room, dining room
recreation area, and youth services building will provide ample space for 17 youth
to simultaneously receive a multitude of vital services to help them overcome past
trauma while providing an improved quality of life.

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The building was formally opened this morning with a ribbon cutting ceremony
attended by Los Angeles County Supervisor Zev Yaroslavsky, Los Angeles City
Councilman Mitch O’Farrell, Philip Browning, Director, Dept. of Children &
Family Services, Mark Supper, Executive Director, Los Angeles Youth Network,
Steve Zimmer, LAUSD School Board, Jevon Wilkes, a former LAYN resident as
well as LAYN Board Members and invited guests.

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“I find it terribly heartbreaking that thousands of children are displaced from their
homes and end up on the streets of Los Angeles,” said Councilmember Mitch
O’Farrell. “I commend the Los Angeles Youth Network for doing its part to create a
safe place for homeless children until they are able to transition out of the foster
care system and into permanent housing. Pursuing a dedicated source of funding
to house the most vulnerable members of our community is a primary focus of the L.A. City Council.”

For more information visit www.layn.org

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