What is an Entrepreneur?

What is an Entrepreneur?

by Victor Green

The best way that I can describe what an Entrepreneur is ‘Some people want it to happen. Some wish it would happen. Others make it happen’. That, to me, describes what a true Entrepreneur is.

Entrepreneurs have that special quality, the ability to reinvent something that may have been around for years but they put a new twist on it and make it different and attractive to an audience.

There are two examples that I can cite that will explain what I mean.

For many years kids grew up with a main attraction, the circus. Like many things in life it became stale and repetitive and the public starting losing interest. Then came along an entrepreneur with an idea and reinvented the circus, Cirque de Soleil, and the rest is history.

Coffee, a well-established drink in the USA but someone thought of selling coffee on every street corner, again the rest is history.

My point is that entrepreneurs think outside the box, they look at things from a different perspective. Too many people look at business in black and white, how about 50 shades of grey!

I had examples in my business life when I created businesses that were different, not necessarily new. I put a new slant on ideas and presented them in another form which was acceptable.

When I started my publishing business, the prime objective of a publisher of a trade magazine was to get a readership amongst buyers. I saw an opportunity to reach people who recommended products. This was a totally different approach to the other magazines but my idea was good as the people who made recommendations did so every day. This worked and the magazine was an instant success.

My finance company would be in competition with every bank, or organization, that offered money; a very competitive business. The idea we came up with was to target a specific audience and we choose lawyers. It may sound strange as lawyers earn good money, they do, but they are not too good a running a business.

We realized that and we designed a loan scheme specifically for them. They needed cash at certain times of year to pay their errors and omissions liability insurance and taxes. The amounts were in many cases very large, usually in the millions and had to be paid on time. We created a specific idea which addressed these problems and this took us away from the banking world. We set out to be seen as a specialist lender just for lawyers. It worked very well.

If you are, or want to be, an Entrepreneur you must think an idea through and see why you will be different and better to what is on the market. Create a new approach. The most important thing is that the idea must be good for your customers as well as yourself. To sell an idea it has to make money for those you sell to, this is the way to guarantee success.

Hybrid Pop Up Display For Your Next Trade Show

Hybrid Pop Up Display For Your Next Trade Show

We all look forward to going to the trade show and presenting our newly developed product to our peers and more importantly wowing our potential customers with the best innovation since the sliced bread.  When we are focused on developing list of advantages, sketches, developing white papers and value proposition for our future customers that we ignore developing the graphics for pop up display till it is too late to get graphics back from display printer or we have to pay $700-$1000 to expedite the order and send it by second day on FedEx.

PopUpDisplay.com offers two alternatives to save you money on pop up displays.  The first is the option to buy a hybrid pop up display which is supplied with a backlit header and fabric panels. The system can have preprinted graphics ready to attach to the fabric panels.  As you get new data and new graphics on your new product, just send a file over to PopUpDisplay.com and they will quickly print the attachment graphics and send it to you in the following 3 to 5 days or sooner.  Printing and shipping just the attachment graphic allows one to save up to $1000 and yet have the most up to date product information on your next trade show.  A second alternative available from PopUpDisplay.com is to arrange to ship the frame of any size and shape pop up display even before you finalize the graphics.  The graphics can be professionally printed and shipped separately just before the trade show.

One interesting thing about PopUpDisplay.com’s order process is their free eproof.  You always know that your job is going to look right before it is shipped to you.  Quality, more styles, more colors, more accessories, free eproof, price and superior warranty are the reasons why PopUpDisplay.com  is your choice for the next trade show display.  In addition, use their comparison feature on PopUpDisplay.com to compare up to 3 different displays side by side.  Just another way, it is easier to shop for pop up displays on PopUpDisplay.com

Majority of the pop up displays at PopUpDisplay.com are made in the USA of high quality aluminum frame suitable for multiple uses and years of reuse. They also offer more options and accessories for pop up displays than most retail, catalog and online stores. Besides the hybrid pop up display, check out their super light, 10 foot pop up displays weighing less than 35 pounds.  Hope you will see that PopUpDisplay.com is friend to trade show procrastinators and innovators alike.

Open Enrollment for Group Business Coaching

With Dr. Letitia Wright

This is a no-cost 1 hour real coaching session (not a discovery session) with Dr. Wright on Jan 23, 2017 at

Topic: Processes and Infrastructure: What you need to build and expand a business

Ever wonder how people are quickly building their business and revenue?

Have you worked too hard to bring in income?

Are things just NOT working?

This is for you if:

You want to start a business 

You have a business but you are not consistently making money

You’ve purchased a lot of programs and they are not working for you

You want to start a media business (radio, TV, magazine, blog or newspaper)

Those who stay on the call to the end will get the bonus 2017 Year Planning Call 

This is not for you if…

Hate Audio learning ( this is a telephone coaching session), Not everyone learns well with audio.

This session is invitation only:

Get your invitation here: https://forms.aweber.com/form/65/1297881465.htm

 

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