Choosing a Good Domain Name for you business

November 6, 2013 by  
Filed under A Note for You, Front Page

Domain Names

Domain Names (Photo credit: ivanpw)

 

 

It is not easy locating a good domain name given the numerous domain search options available. Generally, the type of domain name you choose may play a very important role in search engine ranking of your website. Therefore, learning how to choose the correct domain name is of utmost importance. Generally, here are some of the basic rules to follow when buying a domain name.

  • “.com” is Always the Best Option

 

The “.com” domain name is by far the most commonly used and searchable domain. This extension becomes even more important if you’re setting up a business website because “.com” domain has more credibility and professionalism than other domain extensions such as “.biz”, “.net” etc. furthermore, your customers are more likely to forget your extension if it is something other than the “.com”. For instance if your extension is www.yoursite.net, some customers are likely to forget and type www.yoursite.com instead.

  • The Shorter the Better

 

The rule of the thumb is: do not use a domain name that is more than 8 characters if you can help it. People are generally lazy, so don’t force them to type a whole novel in the name of searching for a domain. Keep it short and simple to remember.

  • Choose Keyword Rich Domain

 

Your domain name should be relevant to the type of goods, services, and type of information your site is about. Choosing a relevant and keyword rich domain will greatly boost your chances of being found in the search engine by the right customers. Don’t choose a domain name like “my-shoes.com” when you blog is about financial management.

  • Avoid Hyphens

 

It is true that some hyphenated domain names have had massive successes, but this is quite risky. Especially if your domain name has more than two words; as a result, customers tend to forget where the hyphen was. Moreover, hyphenated domain names are more likely to lose traffic to similar domain names without hyphens.  For instance; www.your-name.com is more likely to lose traffic to www.yourname.com. Most customers view hyphenated domain names as a cheap substitute to the non-hyphenated domain name.

  • Grab other extensions (if available)

 

If you have already registered your “.com” domain extension, grab other extensions as well to monopolize the domain name. For instance; register www.yourname.com as well as other extensions like www.yourname.net, www.yourname.org, www.yourname.biz, and www.yourname.mob. However, this is not compulsory if you are satisfied with a single domain name. Moreover, you should only do this if you are lucky to find the perfect domain name such as a single word domain name that is also relevant to your business.

  • Domains with Identity

 

If you want to get started quickly and hit the ground running, you can buy brandable domain names from websites like Brand Arrows with a Logo and Colour scheme.

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