Opening for New Crowdfunding Client
March 30, 2015 by Dr. Letitia Wright
Filed under Crowd Funding, Featured Articles, Front Page
As America’s Crowd Funding Strategist, Dr. Letitia S. Wright, D.C, teaches workshops for Small Business Administration, California’s SBDC’s and is a Guest blogger for the Los Angeles Crowd Funding Examiner and other Crowd Funding sites. She has the fastest growing platform for crowdfunding education and project promotion in America. This is an often-requested summary response to inquiries about crowdfunding.
According to Wikipedia, crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet. It has been described as “the practice of raising funds from two or more people over the internet towards a common service, project, product, investment, cause, or experience.” As an industry, crowdfunding raised a total of $5.1 billion in 2013, and that number is projected to increase exponentially over the next few years.
The crowdfunding model is fueled by three types of participants: the project initiator who proposes the idea and/or project to be funded; individuals or groups who support the idea; and a moderating organization (the “platform”) that brings the parties together to launch the idea.
Everything from technology innovations, films, books, games, music, art, design, and nonprofit endeavors are packing the popular crowdfunding category of financing vehicles. Crowdfunding platforms are brimming with the hopes and dreams of many people in all walks of life who just need to place and share their ideas with a broader audience, for feasibility validation, support and ultimately funding.
Hundreds or even thousands of creative projects may be offered on crowdfunding websites at any given time. Each campaign is independently created and and presented by the person or people behind their offering. The campaign ideas are developed by campaigners who have complete control over their projects and full responsibility to make them successful.
Every campaign creator establishes their own campaign funding goal along with a deadline of up to 90 days that the campaign may be permitted to run. The length of time a campaign is offered may vary and most successful campaigns will fund well in advance of the maximum period. If visitors to a crowdfunding website like a campaign, they can become a supporter and pledge funds toward the campaign’s published financial goal.
If the campaign succeeds in achieving the posted funding goal, the campaign owner will receive the funds, less payment processing fees and a small percentage platform fee. For campaigns that do not reach their published goal, the campaign owner may still elect to receive the funds collected, less payment processing fees and a platform fee.
Crowdfunding is marketing, from the promotion of the initial concept to the delivery of the product or service. That’s where the electrical excitement engulfs the project in a glee similar to a “Race for the Cure” fundraising campaign. Heart-felt life-pursuits are passionately enhanced through the interaction of a supportive community.
Converting interested readers to enroll themselves in your idea is key to transforming your community of connections into supportive dollars. Remember, nearly all of your connections with your readers happen behind a screen, so most of your supporters have never met you and probably never will. That means you need to establish your legitimacy solely through your campaign. Therefore, it is critical you envoke a personal buy-in as immediately as possible in the pitch.
Visuals bring personality to your campaign, connecting on a personal and emotional level, quickly building credibility. Videos are an especially powerful aspect of crowdfunding campaigns. People are far more inclined to watch a short video (2-3 minutes MAX). Successful project videos are a good balance of entertaining, engaging, and informational.
Videos can generate a solid understanding of the idea, and they also define the tone and ambiance of the campaign. The idea is to show the magnificence of your idea, not tell it. The better you can make readers understand, the more they’ll care. Caring loosens the wallet, and can inspire the reader to get involved as a contributing supporter.
Crowdfunding has opened the project development and production funding gates. Entrepreneurs now have the tools to effectively present their funding needs to a large audience and capture every possible funding type, all in the same campaign, dramatically launching the ability to capitalize any new idea. While this doesn’t mean that every company will be funded, but it does increase, significantly, the likelihood that your or anyone’s new idea will get to market. This is definitively great news for everyone.
The Wright Place TM TV Show interviews with the top Crowdfunding CEO’s have given Dr. Wright the insight needed to make crowdfunding easy for regular entrepreneurs, authors and entertainers. Dr. Wright has been the MC for several crowdfunding events over the last 3 years and is a frequently sought after speaker and panelist. She is the author of the upcoming book “101 Tips to Successful Crowdfunding: From Someone Who’s Been There, Done That and Got the Cash”.
Dr. Letitia S. Wright is accepting 1 new client in April, if you are ready to have your project done and get funded, you can apply for this spot at:https://checkappointments.com/appts/GGMlflNbSw
How to go about printing business cards
March 18, 2015 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
KW: business card printing – PR 4 and above – Business
How to go about printing business cards
A business card reflects a number of things about the owner and forms a key element of marketing. The market value of a company can be imagined by taking a look at its business cards; the quality of paper, layout and design say it all.
Most businesses prefer inexpensive business card printing services since they need to avail these services too often. Identifying the specific business printing card companies turns easier as you conduct researches about them in details.
Such researches are likely to save much of your marketing expenses.
- Conducting online researches yield better outcomes than consulting books and magazines.
- Online researches save more time and curb your expenses even as they show you through numerous service providers under a single roof.
- It provides you with an effective platform to search about a wide range of inexpensive printing service providers besides their business card printing options.
You may choose to go through the online testimonials shared by other users about a company. If it seems tough for you to identify a quality business card printing company, you may seek reference from your loved ones.
Business cards creative a very effective marketing tool; it reminds your clients about the conversation you’ve had. Your business cards help your company leave a prominent impression on the minds of your clients. The degree of professionalism concerning your business is reflected by your business cards.
Designing of business cards turns simpler when you follow the tips mentioned below:
1. Design of your business card may show a photograph, picture or a colored backdrop You may need a glossy paper for developing such cards. Popping of logos and images are made easier with these papers. Popularity of uncoated cover stocks has increased over time, since they are ideal for prominent presentations as well as sensible designs.
2. Avoid photographs with a lower resolution Designs that look sophisticated may even get unnoticed when the image quality is not so good with your business cards.
3. A business card should primarily focus on the name of the company It should also lay stress upon short tag, which is normally placed under the business name. This tagline must show the motto of your company besides a small description of the service your business provides. The name of your company should be depicted in a bigger font than your contact information.
4. Your design needs to be kept in mind under all circumstances Instead of changing the image, you must try out a variety of color schemes to develop a fresh look.
5. The name of your company, contact information and company logo need to be depicted on the front side of your business card Your services, advantages and product listings need to be mentioned at its back.
Prior to the next meeting, you must be prepared with a new set of business cards. You ought to follow the tips mentioned above.
Watermark’s Lead On Conference for Women
March 16, 2015 by Dr. Letitia Wright
Filed under Featured Articles, Front Page
Watermark’s Lead On Conference for Women, keynote speaker – Former Secretary of State Hillary Rodham Clinton and The Wright Place TV Show was there.
Watermark’s Lead On Conference for Women occurred February 24, 2015 at the Santa Clara Convention Center in Santa Clara, California. Watermark is a community of executive women in the San Francisco Bay Area, whose mission is to increase the representation of women at executive levels to drive innovation, human development and economic growth.
The Wright Place TV Show was there to capture the powerful remarks of Former Secretary of State Hillary Rodham Clinton and others. The video footage of her speech will be fully aired on the new season of the WPTV. By sharing these choice nuggets of inspiration and wisdom from the experience, the hope is to leave you with the “winning” energy her presentation transmitted.
At the First Watermark Silicon Valley Conference for Women, former Secretary of State Hillary Clinton said gender equality is “not just a nice thing to do. Where women are included you are more likely to have democracy.” Clinton went on to say that equality for women is necessary to ensure a country’s economic and political stability, she said, according to live tweeted accounts of her speech.
Former Secretary of State Hillary Clinton is widely considered to be a front-runner for the 2016 Democratic presidential nomination despite having yet to declare a bid in the race. Her keynote address focused on the professional development and leadership of women. Clinton said she could “literally count on one hand the number of women who have come [to Silicon Valley] and turned their dreams into billion dollar businesses,” but that “we cannot afford to leave all that talent on the sidelines.”
“We’re going backwards in a field that is supposed to be all about moving forward,” Clinton said, citing the fact that women now receive only 18 percent of computer science degrees, whereas in the 1980s women took home 38 percent of those degrees. “Our economy seems to be operating like it’s 1955.”
Gender equality in pay, education and leadership figured prominently in Clinton’s speech. She said that women need to take the lead and help other women, but that doesn’t necessarily mean doing something big and dramatic. “You don’t have to run for office… but if you do, more power to you,” the former Secretary of State, said.
Following the speech, Kara Swisher, co-executive editor of the tech website Re/code, sat down with Clinton for an interview. Swisher quickly got to the question on minds all around the world: Will Clinton run for president? “I am talking to a lot of people,” Clinton said. “There are a lot of things I would love to see our country do.” But as for why she has yet to declare, Clinton said she hasn’t finished checking things off her list. “All in good time,” she said.
During the interview, Clinton talked about the progress she would like to see on issues like equal pay and family leave and revisited the topic of women in tech, likening the industry to “a Wild West environment.” When asked whether having a female president would make a difference, she said women taking seats in the Senate over the last several decades has already had an impact.
When Swisher asked, if you could wave a wand, “what one thing would you change in this country?” “Our mindsets. Our political bunkers. We’ve come so far on race, sexism and homophobia. Nobody wants to associate with someone who doesn’t agree with them politically. They [are forced to] listen to different media. You cannot run a great country like that.”
Ina Fried, live-blogging the event for the online magazine Re/code, summed up Clinton’s speech as focusing on women in tech rather than addressing policy topics like security or net neutrality. Former Secretary of State Hillary Clinton left the stage with the confident and vibrant charismatic smile that is her signature. The First Watermark Silicon Valley Conference for Women showered her contribution with loud praise.
