Ways to Significantly Increase Attendance of Your Free Teleclass

December 19, 2009 by  
Filed under Featured Articles, Wright Ideas

5 Ways to Significantly Increase Attendance of Your Free Teleclass By Tracey Lawton

Hosting a free teleclass is one of my favorite ways to increase my subscriber base as well as get to know members of my community. Setting up your teleclass is relatively straightforward too – all you need is a:

  • Registration page
  • Teleconference bridge line
  • Follow-up system usually via an autoresponder

And you’re good to go. And hosting a free teleclass is low to zero cost to you too!But once you’ve got your registration page all set up, the bridge line booked, and have invited your list to attend your free teleclass you then need to get people to sign up for your event. If it’s a hot topic you’re presenting on people are usually clamoring to sign up, but there are steps you can take to significantly increase the signup rate, and also ensure live attendance on the call. Today I’d like to share with you five ways you can do this:

1. Offer the recording

Just this one step alone makes all the difference in the number of registrations that you have for your call – notice I said registrations, not participants live on the call (more on that in steps 4 and 5). There are two major reasons why you should offer the call recording:

  • If someone can’t make the live call then they know that by signing up they’ll be able to listen to it at their leisure and so benefit from the information you’re sharing.
  • Due to different time zones the actual teleclass time may be the middle of the night for some participants and, unless they’re really dedicated, they’re not going to want to get up in the middle of the night to listen to a teleclass! Again, knowing that they can listen to the recording at their leisure will make the difference between them signing up and not signing up.

2. Add class notesAs well as offering the audio recording of the call, you can take the notes that you’ve prepared for yourself and offer them to the participants. Just add some extra details such as a header/footer, ensure the layout is neat, and then convert the document to a PDF file. This means that your participants can follow along whilst listening to your call – people have different learning styles and you’ve just given them two options with this simple step.

3. Create a workbook

If you’d like your participants to actually take something away from your call you can create a workbook for them to fill in as they’re on the call with you. This way they can apply and implement the information you’re teaching as you’re teaching it.

4. Build in a Q&A session

This is a really great way to encourage interaction from your participants, and also get to know them too. And if a potential participant knows they’re not going to spend the whole time muted out of the call and are going to be given the opportunity to get their questions answered they’re much more likely not just to register for the call but to attend live too!

5. Get questions beforehand

This is a really great step to get people to attend the call live. If you ask them on the registration page a series of questions that determines where they are now, where they want to be, and what they most want to learn on the call, you’re not only gathering valuable market research and content for your call, but there’s every chance that they will show up live for the call because they’re going to get their questions answered.

Next time you host a free teleclass implement at least two of the steps I’ve outlined above, and watch not only your registration rate increase, but live attendance on the call will significantly increase too!

(c) 2009 Tracey Lawton

Online Business Development Strategist, Tracey Lawton, supports professional speakers, coaches, and authors to operate an efficient, organized, and profitable business. Learn how to create an efficient and organized office in 7 EASY steps, and receive free how-to articles at http://www.OfficeOrganizationSuccess.com

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