Pros and Cons of Advertising with Promotional Products

Promotional products refer to items given out by a company in order to draw attention to a product or to an upcoming event. The promotional product is a great advertising tool for companies looking to push a product but they also have their drawbacks. The article will discuss the pros and cons of using the promotional product as an advertising tool.

Pros of Promotional Products

The promotional product is a great source of advertising and an ideal marketing and promotions tool. The marketing effort associated to the promotional product brings the company to a whole new level of success. The promotional product is used to advertise the company by dispersing a usable product to the public. The promotional product is a visual tool allowing the company to provide their phone number or webpage to consumers in order to promote a product or service.

The cost of using the promotional product for advertising can be less costly than radio or television advertisement. The company can reach a larger market of people at a low cost when they use the promotional item to promote their product. Pens are a cheap promotional item that is handed out to a larger market. Since pens are often times shared the advertisement reaches an even larger market. The promotional product can provide a lasting impression on the public unlike advertisement that run for a week or a month. The promotional product could be in the market for years.

The promotional product exposes the brand of a business to a larger audience. While a television commercial or radio is designed to hit a specific population the promotional product can be spread far and wide. These products can be given away at a store giveaway or even thrown at a parade. There are endless possibilities for the business to attract a larger customer base. The promotional product assists the company in creating brand awareness and brand loyalty.

Promotional products, especially unusual promo items are a creative alternative to the business card. Instead of handing out business cards people will most likely just through in the trash the business can instead provide the consumer with a product they can use. The use of this product provides the company, service, or event with repeat exposure for the business. The smart business will provide a product that will be used over and over again and will give the business the most exposure. Magnetic signs for a car are an excellent promotional product for reaching a large population.

Cons of Using Promotional Product

Promotional products have many benefits but there are a couple of cons when using this advertising tool. The promotional product can be predictable. If the advertising tools floods the market the public will lose interest and will not pay attention to the advertisements on the promotional product. It is essential to develop unique, eco friendly promotional giveaways. Far from Boring provides great unique promotional products to capture the attention of the public including eco promotional products. Another con is if the promotional product is off poor quality it could decrease the value of the company or their products or services being advertised on the promotional product.

Author bio. : The Author has studied and ran many promotional and marketing campaigns, and has learned the best way to use eco friendly promotional giveaways to build your business!

Four Customer Focused Ways to Beat Big Business

Four Customer Focused Ways to Beat Big Business

By LeeRoy

You’ll often hear business advisers tell small and medium sized enterprises (SMEs) not to bother tackling their larger competitors. The big boys and girls have so much reach, so much advertising power, and so much capital that fighting them is like going after a Sherman tank with a pea shooter.

I’m here to tell you they’re wrong. Small business can stand in direct competition with big ones and come out on top. They’re more flexible, they’re hungrier, and they’re more likely to achieve consumer goodwill. Have a look at these four simple suggestions for cracking open the target market of your dreams.

Play to your audience

Consumers don’t like big business for the same reasons you don’t like big business. There’s a reason “faceless corporations” got that name. A large company has no soul, no personality. Find yours, and sell it with everything you have.

Your personality is the thing that sets you apart from the supermarket, or the global brand. Give your customers the one to one service they can’t get anywhere else. Respond individually to emails. Make it easy to talk to a real person on the phone, or in your store. In a world where even the simplest phone call to a bank means navigating dozens of automated menus, the personal touch is a selling point that really works.

Price yourself into the market

Don’t fall into the trap of thinking that small business = higher prices. You don’t have the overheads your corporate competitors do. Cut your prices to beat them and you’ll get more sales. This is the number one rule of supply. Price matters. If a consumer can find your product, or a comparable one, somewhere else for less, that’s the one he or she will buy. Offer a price promise. Refund the difference between your own products and those your consumers find cheaper elsewhere.

Become community minded

What’s the point of being a small business if you don’t make your presence felt in the neighbourhood? When small is your selling point, it’s important to get out and about, to get noticed, and to make friends with the consumers you are courting. Sponsor local events. Develop a brand culture that emphasises the accessibility and local nature of your products and services.

Be reliable

One of the key things that consumers identify as being wrong with big business is their reliability. How many times have you heard a friend complain about a product guarantee that didn’t do what it promised, or an item that failed as soon as it came out of warranty? Just by making and keeping simple promises, you can outline a real difference between your business and the larger competitor. Deliveries are an excellent example. Keep yours reliable by insuring them (Coversure Midlands Ltd has an appropriate product) and you’ll retain positive consumer expectations.

Media Questions #1

This video addresses some email questions about media:
How do I target the right poeple
and
When is the right time to begin media for a new project

Also check out http://wrightplacetv.com/instant-radio-star/

Its the Instant Radio Star Program where I teach you to
get on the radio, any time you want!

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