Business Mistakes Even Smart People Make

As 2013 is making way for 2014, it is vitally important for you to learn from your travels.     I decided that I am going to tackle business fundamentals in order to enlighten those of you who are ready for 2014.  We are going to start today.  Yes, right now.

I have observed over this past year and made note of topics that people needed clarity in.  I want to share with you, the key elements that will not only allow you to grow and follow the natural positive flow of your business. Your brand will be just where you envisioned it. But only if you actually DO what you learn.

It all starts with YOU!!!  Life is about raising the bar and achieving new heights.  In order to get to your destination you have to put your car in drive.  Are you ready to change gears?  I know you are.

Authors don’t invest in themselves to reach one person and artists don’t make their mix tapes and spend long hours making their music to sit idle on reverb nation.  Small businesses owners don’t pour their heart out only to obtain a few clients, right? You don’t have to wait until you complete some mythical goal to get started with me. Frankly, if you could have reached that goal alone, you would have. Now you have help to reach that goal and now it the time.

Well, just what does it take, Dr. Wright?  I am so glad that you asked.  Before I answer, I want to ask you a question first.  This is about you.  What are you trying to accomplish?   That’s all the time I have for today but remember what I always say!  Ignoring one’s conscience is neither safe nor right!  ~ Dr. Letitia Wright

Four Customer Focused Ways to Beat Big Business

Four Customer Focused Ways to Beat Big Business

By LeeRoy

You’ll often hear business advisers tell small and medium sized enterprises (SMEs) not to bother tackling their larger competitors. The big boys and girls have so much reach, so much advertising power, and so much capital that fighting them is like going after a Sherman tank with a pea shooter.

I’m here to tell you they’re wrong. Small business can stand in direct competition with big ones and come out on top. They’re more flexible, they’re hungrier, and they’re more likely to achieve consumer goodwill. Have a look at these four simple suggestions for cracking open the target market of your dreams.

Play to your audience

Consumers don’t like big business for the same reasons you don’t like big business. There’s a reason “faceless corporations” got that name. A large company has no soul, no personality. Find yours, and sell it with everything you have.

Your personality is the thing that sets you apart from the supermarket, or the global brand. Give your customers the one to one service they can’t get anywhere else. Respond individually to emails. Make it easy to talk to a real person on the phone, or in your store. In a world where even the simplest phone call to a bank means navigating dozens of automated menus, the personal touch is a selling point that really works.

Price yourself into the market

Don’t fall into the trap of thinking that small business = higher prices. You don’t have the overheads your corporate competitors do. Cut your prices to beat them and you’ll get more sales. This is the number one rule of supply. Price matters. If a consumer can find your product, or a comparable one, somewhere else for less, that’s the one he or she will buy. Offer a price promise. Refund the difference between your own products and those your consumers find cheaper elsewhere.

Become community minded

What’s the point of being a small business if you don’t make your presence felt in the neighbourhood? When small is your selling point, it’s important to get out and about, to get noticed, and to make friends with the consumers you are courting. Sponsor local events. Develop a brand culture that emphasises the accessibility and local nature of your products and services.

Be reliable

One of the key things that consumers identify as being wrong with big business is their reliability. How many times have you heard a friend complain about a product guarantee that didn’t do what it promised, or an item that failed as soon as it came out of warranty? Just by making and keeping simple promises, you can outline a real difference between your business and the larger competitor. Deliveries are an excellent example. Keep yours reliable by insuring them (Coversure Midlands Ltd has an appropriate product) and you’ll retain positive consumer expectations.

Wealthy Sista’s Radio – Crowd Funding

I was a guest on this show.

I reveal a few of the things that can go wrong when you

are crowd funding

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