How to Ruin a Brand with Dress Down Fridays

Are we still doing dress down Fridays?

A few years back, I went into the  bank on Friday and it was clearly dress down day. The people in the bank were in tennis shoes, baggy jeans, too tight tees and my teller actually had on a wife beater with red skull and cross bones. The guy sitting at the loan desk had on a suit but the rest of them look like they just came in from a picnic.

I don’t bank at that bank, thats a story for another day, however I wonder what this is doing to their brand. What are they trying to say with the dress down Friday? Why do they have it? If you are dealing with my money, I want you to look like you deal with money. I think it is not good brand management. Since you have one day a week where you are relaxed, are you relaxed about my money too?