Four Customer Focused Ways to Beat Big Business

Lamborghini Murciélago Edo Competition

Lamborghini Murciélago Edo Competition (Photo credit: Chris Wevers)

Four Customer Focused Ways to Beat Big Business

By LeeRoy

You’ll often hear business advisers tell small and medium sized enterprises (SMEs) not to bother tackling their larger competitors. The big boys and girls have so much reach, so much advertising power, and so much capital that fighting them is like going after a Sherman tank with a pea shooter.

I’m here to tell you they’re wrong. Small business can stand in direct competition with big ones and come out on top. They’re more flexible, they’re hungrier, and they’re more likely to achieve consumer goodwill. Have a look at these four simple suggestions for cracking open the target market of your dreams.

Play to your audience

Consumers don’t like big business for the same reasons you don’t like big business. There’s a reason “faceless corporations” got that name. A large company has no soul, no personality. Find yours, and sell it with everything you have.

Your personality is the thing that sets you apart from the supermarket, or the global brand. Give your customers the one to one service they can’t get anywhere else. Respond individually to emails. Make it easy to talk to a real person on the phone, or in your store. In a world where even the simplest phone call to a bank means navigating dozens of automated menus, the personal touch is a selling point that really works.

Price yourself into the market

Don’t fall into the trap of thinking that small business = higher prices. You don’t have the overheads your corporate competitors do. Cut your prices to beat them and you’ll get more sales. This is the number one rule of supply. Price matters. If a consumer can find your product, or a comparable one, somewhere else for less, that’s the one he or she will buy. Offer a price promise. Refund the difference between your own products and those your consumers find cheaper elsewhere.

Become community minded

What’s the point of being a small business if you don’t make your presence felt in the neighbourhood? When small is your selling point, it’s important to get out and about, to get noticed, and to make friends with the consumers you are courting. Sponsor local events. Develop a brand culture that emphasises the accessibility and local nature of your products and services.

Be reliable

One of the key things that consumers identify as being wrong with big business is their reliability. How many times have you heard a friend complain about a product guarantee that didn’t do what it promised, or an item that failed as soon as it came out of warranty? Just by making and keeping simple promises, you can outline a real difference between your business and the larger competitor. Deliveries are an excellent example. Keep yours reliable by insuring them (Coversure Midlands Ltd has an appropriate product) and you’ll retain positive consumer expectations.

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10 Reasons Why Serviced Offices Are Good For Startup Businesses

10 Reasons Why Serviced Offices Are Good For Startup Businesses

English: Administration Office

English: Administration Office (Photo credit: Wikipedia)

By Rabbi91

For a young startup business, every penny saved is a penny earned. Money becomes very dear and the thought of splurging for an office is unthinkable. Yet, it’s necessary to meet clients and put on a professional front. That’s where serviced offices come in.

1. The Right Address

For just a few dollars a month, you can actually obtain an office at a good business address, which is bound to impress any client. You can use the serviced office address in your business cards and letterheads for as long as you use the office.

2. Third-party Administration

Serviced offices are fully-furnished and equipped with all the tools and staffs you need to run your business. All you have to do is move in; everything is managed by the serviced office administration, including your calls, correspondence, filling and maintenance.

3. Add-on Facilities

The best part of a serviced office is that you can pay for add-on facilities and services as you require them. For example, if you need a conference room for a couple of days, you can rent it from the administration for that period only, saving you tons of cash.

4. Low Financial Commitment

You get access to the internet, utilities, office furniture, filing cabinets, computers, printers, fax machines and more without having to buy any of these. Compare this to renting a new office and furnishing it yourself.

5. Out-of-office Services

You can travel without having to close the office. The office administration will take care of your calls, handle your client enquiries, take messages and sort out your correspondence. This keeps your business ongoing and gives a positive impression of to clients.

6. Brand Tailoring

You can custom-tailor your office space with your brand’s logo, brand messaging and colors. Branding gives your business an additional edge, making your business more recognizable.

My Home Office III

(Photo credit: TranceMist)

7. Flexible Expansion

As your business grows, you can increase your office size and hire your own staff, without the hassle or long-term commitment. Conversely, it’s easy to downsize as well if needed. The utilities are included in your rent, so you won’t be losing out on those if you downsize.

8. Networking Opportunity

A single serviced office block can house several companies. It’s a good chance for startups to meet other like-minded business people and network. You can pick up new clients and leverage your contacts to expand your business.

9. Flexible Locations

Sign up with a large serviced office provider and you can choose your office location based on your needs. For example, you might want to locate near the city center to avail parking and transport or near the airport if your clients are mostly international.

10. Qualified Staff and Tools

Apart from the regular staff, you can ask the serviced office administration to provide qualified, technical staff for specific projects. You can also access expensive software tools for projects as well. This facility provides a great advantage especially when you’re strapped for cash.

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Large Bridging Loans for UK Businesses


Loans (Photo credit: zingbot)

Large Bridging Loans for UK Businesses

All UK business needs to have the resources to help them be successful in whatever industry they are operating in. It is for this reason that there are large bridging loans for UK businesses, to help them make the right investments and to increase the cash flow. In the present, there are a number of lenders who are willing to offer businesses in the UK a variety of large bridging loans for their investment needs- all the business need to do is research and select the one that offers them the best rate.

Reasons to choose Large bridging loans
• These large bridging loans are a source of money to help UK businesses carry out different investment ventures. It can be used to bridge the gap between selling one property and buying another or to fund purchase of properties for renovation, among others.
• As compared to the typical business loans, the large bridging loans are less risky. This is because the typical loans come with fluid repayment terms, increasing the chances that the business mat fail to meet the end of the bargain.
• These loans are for shorter period, making it a great options for the UK businesses that have set time to increase their cash flow. With these loans, the businesses are able to deal with problems that may arise or take advantage of opportunities that are available at times of the month when they do not have adequate cash flow.
• These large bridging loans are flexible, in that the lenders have an option of issuing the loan on various assets of the company. Lenders may choose to issue it against the capital investment of the business, the stock acquisition, venture capital. This makes it easier for the business to get the loans of their choice, because they are not limited to a specific asset.
Choosing Large Bridging loans providers
UK Businesses have the option of selecting any type of provider of these loans, but to get the best rates, they need to take their time in choosing them. For starters, they should ensure they have found out about the companies that provide large loans, and compare a number of them.

The advantage is that there are a variety of sources where UK businesses can find these providers, both online and off line. Whichever the source, they need to select the companies that are reputable, with many year of experience in offering these loans. They need also to investigate the rate at which these large loans are offered as well as the speed at which they are made available. Additionally, they must ensure that they are dealing with a company that is transparent and trustworthy, to avoid inconveniences at a future date.

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