4 ways to Promote your business on a shoe-string budget.

4 ways to Promote your business on a shoe-string budget.

 Guest Blog Post by John

Printed merchandise is one of the most effective forms of promoting your business.  It can ensure quick response and brand loyalty in a much better way compared to conventional advertising. Everyone loves freebies or promotional products and if you print the name of your company, your website, logo and such other information on them, people will tend to recollect them more than a random advertisement that they may see on the web or television.  For instance, a promotional product like a calendar that has your company information provided on it, will gain maximum visibility because there is a high degree of chance that the calendar will be hung on the wall of your prospect and he or she will see at least once daily. The barrier now, is the cost – if you have a shoe string budget, is it possible to promote your company through printed merchandise?  The answer is ‘yes’.

Here are some ways in which you can promote your company through printed merchandise.

1. Business Cards –  If you are serious about your business, it is better to invest in business cards because they are a professional identity of what you do, and is sought for by your clients, customers and by people in general .  You can invest in some creatively designed businesses cards and include your company logo, web page address and contact details in it. You can also include a QR code in your business card which leads to your Facebook Page or YouTube page or a part of the website where you put up attractive offers.
2. Bumper sticker or decal on your car – Using a bumper sticker at the back of your car or a trendy decal on the body of your car with your company name, logo information about your business on the QR code can help promote your business at negligible cost. In a busy street or at the parking lot, many will chance upon your company  name, logo and QR code and use their smartphone QR reading app to know more about your business
3. Email newsletters – You can send newsletters to your prospects with information about your company, the latest products and your new offerings for the festive season. You can also tell them about the discounts on your products by redirecting them to the page of your website where there are QR codes that contain discounted offers, which can be availed when printed out and presented at your outlet. Alternatively, you can direct your customers to the section of website or Facebook Page, where people can download and take a print-out of those coupons to be presented at the outlet.
4. Eco Friendly Products – You can set up an eco-friendly website that may be an extension of your website. You may also set up a Facebook Page, which talks about a better environment. If you know someone who is promoting an eco-friendly campaign or launching an initiative, you can tie up with them and offer eco-friendly merchandise like disposable cups, bags, napkins and pens with your company information printed on them.
5. Pens and highlighters – Custom printed retractable pens, pencils, highlighters do not cost much but are a great-away to market your business.  Distribute them in a school, hotels, and banks and see how effectively, your business grows through word-of-mouth publicity.
6. Promoting your products in a trade-show – You can increase the brand identity of your business on a shoe-string budget by doling out badges, lanyards, bottled water with your slogan and company name or logo.
7. Offering awareness products – Key chains, pens, highlighters, ribbons and bracelets are great giveaways for an awareness cause.  While you show solidarity to the cause and promote awareness, you are also making people familiar with what you do. People who form a part of the awareness campaign would keep these products as souvenirs and would be your loyal customers.
8. Offer a gift for your purchase – Wouldn’t you like to buy a product if it comes with a free gift? Sales are known to steamroll when there is a freebee backing up a purchase.  You may as well offer a printed eco-friendly shopping bag, bearing your company logo and website name and customer would be happy to take it.
9. Promoting your business through your employees- You can give incentives to your employees for a job well done, in the form of a professionally engraved metal pen, an umbrella or a printed T-shirt bearing you company name and logo.  This work in three ways – you reward the employee handsomely for a job well done. Secondly, the other employees strive to do better. Thirdly, your employees build your brand resulting in better exposure to your company.
10. Be active on social networking sites – Being on social media sites costs nothing, the only thing you have to invest is your mind and exercise your marketing strategy in a smart manner. You can run a contest and ask people to upload their pictures, videos on social networking sites and tag their friends. Offer a prize which includes printed merchandise to the winners.  There are several other methods in which you can promote your company through the power of social media. For instance, you can go to a conference and talk to people on the topic that you are an ace at, and then ask people to join your Facebook Page and subscribe to your newsletters. You can offer them printed merchandise like stickers which contain QR codes to your website or Facebook Business Page.

For more information visit Everyone loves freebies or promotional products

9 Proven Strategies to Retain Customers & Increase Sales

9 Proven Strategies to Retain Customers & Increase Sales
Guest post by http://localbusinessadvertisingtips.com

It’s no secret, if you own a small business, the methods of advertising and getting customers have drastically changed. Even in the last few years, tons of different social media platforms and mobile marketing programs have emerged onto the scene and tend to be the standard form of advertising now.

And if you aren’t on board, your competition will be and you won’t be in business very long.

Now I am not saying to rush out and master social media or mobile marketing. But you do need to at the very least, learn what you need so you can find the right people to help you.

For example, do you have a website, are you building an email list? Do you at least have a Facebook fan page?

There are so many crucial things that every business owner needs to have, but might not necessarily understand how to set it up.

That is why I created this free guide, to give you the shortcuts you need to catch up to the whiz-kid marketers and stop them from running circles around you.

What are you going to learn inside the Local Business Advertising Blueprint?
In this free guide, I cover the 9 most important things all business owners need to focus on if they want to survive in 2013.

The guide is short and is not technical. It is designed as a blueprint that any business owner can follow and use the resources we recommend to outsource 99% of the work at an affordable cost.

Grab your FREE copy of Local Business Advertising Tips – 9 Proven Strategies To Retain Customers & Increase Sales –

ReSEOlve

By paulmerton

ReSEOlve, a team of seasoned, world-class SEO experts banded together under founder Steve Robinson, is offering affordable SEO services to help London businesses make their names known. The company excels in search optimization for London SMEs as well as in PPC management, e-mail marketing, social media marketing, and more.SEO, or search engine optimisation, is toay’s top marketing and advertising medium online, drawing targeted audiences en masse to businesses with a strong web presence. The kind of SEO marketing services London businesses need can exponentially increase site traffic, blow away the competition, and maintain top search results page rankings for a fair duration.ReSEOlve strives to deliver the best SEO service London has to offer and is dedicated to consistently providing high-calibre results , a commitment to which they have adhered since their inception in April 2011.ReSEOlve offers their services in Basic and Advanced SEO packages. The basic SEO package fulfils the primary industry requirements of on-page optimisation, search engine indexing, directory listing, Google Analytics reports, blog commenting, and forum account creation and management. These services help businesses draw more traffic to their websites.The advanced SEO package, on the other hand, focuses on search engine page ranks, allowing clients to see how they fare against the competition and against other sites in the same market or niche. ReSEOlve’s advanced SEO service in London involves a multifaceted approach that incorporates quality content copywriting, social network integration, and link building.Although ReSEOlve is in the centre of the UK’s capital city, the team’s area of service extends far beyond their domestic borders. Visit  http://reseolve.com/online-marketing-for-local-business-about/ to learn how businesses can benefit from ReSEOlve’s SEO marketing services in London today.About ReSEOlve , White Hat Search Optimization LondonReSEOlve is a London-based SEO business founded by entrepreneur Steve Robinson. The ReSEOlve team has more than ten years worth of experience in SEO and digital marketing, allowing them to take the lead in providing professional solutions to help businesses increase their revenues and build their online presence

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