The best middle name ever By Seth Godin

 

The best middle name ever
It’s not Warren or Susan or Otis or Samuel or Tricia.
It’s “The.”

As in Attila The Hun or Alexander The Great or Zorba The Greek.

When your middle name is ‘The’, it means you’re it. The only one. The one that defines the category. I think that focus is a choice, and that the result of appropriate focus is you earn the middle name.

Jordan’s Furniture in Waltham was the place to go for that sort of thing. Bocce Pizza and the Anchor Bar were the places in Buffalo when I was growing up. Google is more appropriately called Google the search engine.

Seek the.

Of course, Winnie the Pooh is the exception that proves the rule.

My Commentary: American Society responds to celebrity. This strategy goes in that direction. It’s time to start building your own celebrity into your business.

Tell me your name with ‘the” in it!