Five Useful Tips to Help You Attract More Readers to Your Blog
October 23, 2013 by Dr. Letitia Wright
Filed under A Note for You, Front Page
Five Useful Tips to Help You Attract More Readers to Your Blog
Optimizing the content of your blog is essential if you want to engage your readers and attract new ones. However not all bloggers know how to take advantage of the benefits of a blog, especially from an SEO perspective – in other words, making it as best as possible for search engine optimization so people actually find the content via Google, Bing, and Yahoo. Here are five tips to help you publish content online that has more chance of being found, read, and shared.
Write on Interesting Topics That People Want to Read
It’s not good writing about the evolution of the micro-pig if nobody wants to read it. Take a look on Google for other blogs in your area of interest and see what subject they are covering. You can then use the Google Adwords tool to search for keywords relating to a topic. The tool will show you how many people are searching for your subject each month, including the competitiveness of the term. This will give you a great start and an idea on what to publish.
Create a Catchy and Compelling Title
The first element that potential readers will see in the Google search results, is your article’s title. For this reason it should be catchy and invite your readers to want to click through to find out more. Make it short and concise still, as titles like this will then appear when shared on Facebook and Twitter, letting even more potential readers see what your blog is about, before hopefully clicking.
Interact With Your Readers
It is very important to create a bond with your readers so they feel involved and will continue to come back to your blog. To do this, interact with them by asking questions at the end of your articles asking them what they think, or posing a question in the comment section.
Don’t Be Afraid to Ask for SEO Help
Most bloggers are not IT specialists. There are many things that a blogger can do though in terms of optimising their website to make it rank better. If your blog is starting to become popular and is making you money then it could be a good time to enlist the services of a search engine optimisation company (you can see an example of one in that link). Good SEO companies will help you rank better by helping you to build relevant links back to the blog, looking at your website code, and other factors design to help your blog content be listed higher up in the rankings.
Share Your Content on Social Networks
If you haven’t already, make sure you sign up to the main social networks of Twitter, Facebook, and Google Plus and then link those accounts back to your blog. When you publish a new blog post make sure you share it with your subscribers who may in turn share it again, thus increasing your blog visits.
I won’t argue that SEO isn’t beneficial should folks want to find your content on Google, however when writing a blog or any other content intended for human eyes, it is always, always, always best to write with human beings in mind — not Google’s bots and spiders. Content will always drive you to the top. Good content = good SEO.
Great article! Thanks for publishing!