Advertising standards, bold claims and Moroccan Argan Oil

Anyone with a background in marketing will know all too well that outlandish, unrealistic claims simply do not work when it comes to promoting your product or service.

Consumers nowadays are far too suspicious of trying anything touted as ‘the next best thing’, especially cosmetics.

Today however, I’d like to discuss a new hair and skin treatment that appears to be taking the US by Storm, despite the obvious hype surrounding this product.

Argan Oil

Moroccan argan oil is a safe and all-natural, organically produced product. That may sound like an odd or perhaps even insupportable claim, but it is in fact true.

The oil is extracted from the seeds of the argan tree, a fruit-bearing plant that grows in only one place in the world – Morocco.

It’s a protected species of plant and is only permitted to be harvested through non-invasive, completely benign and safe methods by hand – just as the Moroccans have been doing for generations – which means that you’re never going to run into a mass-produced, watered down, or chemically treated Moroccan oil product.

The phytochemicals present in Moroccan oil are all beneficial when either applied topically, such as to the skin or hair, or when used in preparing food items. Proof of this is in how Moroccans have been using the oil in their cuisine for quite literally hundreds of years, and modern medical science has conducted exhaustive research into the components of Moroccan oil, declaring them safe and even beneficial both inside and out thanks to the high levels of antioxidants naturally occurring in every serving of Moroccan oil!

So what does it actually do?

Moroccan oil is filled with natural moisturizing agents that make it an excellent choice as an ingredient in a skin crème or a hair treatment. Moroccan oil-infused cosmetic products keep your hair and skin hydrated and healthy, preventing, healing, and even reversing the damage from the elements thanks to its high levels of Vitamin E, a nutrient renowned for its protective properties.

This miracle oil is even adept at providing relief to anyone who has suffered from acne, thanks to its ability to balance the skin’s natural oils and cleanse it of any dirt or dead skin cells. Other skin treatments for acne are often much too harsh, resulting in too much skin oil being removed while at the same time being too abrasive, leading to skin irritation and susceptibility to injury, but skin crèmes rich in Moroccan oil safeguard against such damage and leave skin feeling healthy and naturally clean.