Remodel Your Elevator Speech

Is it time to remodel your elevator speech? What is it right now? Write it down. Now, look and see if you still are focused on those services and benefits. Write down your 30 second version, your 3 minute version and your 10 minute versions. Make sure you focus on your clients. Everyone wants to know what is in it for them.

Here is a good question- what is the result you want from your elevator speech? Do you want them to ask for your card? Do you want them to ask more about what you do? Do you want to them buy?
If you want them to buy from your elevator speech, then I will ask you to stop taking the HOPIUM and become clear headed. A sale is not likely to result from a first contact. Remember, you don?t meet someone and then ask them to marry you. The answer is always no.
You do need to understand for YOUR company what is the next step or process you want to happen. Speaking to people one on one helps, however, it is NOT going to be as effective as speaking to thousands or even millions at a time.


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