word of mouth again

Phone call #248 ( the number doesnt matter, they are all like this)

Them: Dr. Wright I have this great product and I need to know how I get on your show and sell thousands of them.
Me: wonderful, whats is your process for getting people to know about this product? Do you do any advertising?
Them: It’s all word of mouth! That is how I built my business. We don’t spend a dime on advertising.
Me: Why don’t you advertise? I am just curious?
Them: Advertising does not work. We get all our clients by word of mouth. One person loves the product and they tell someone else and they buy one and love it too.
Me: are you making all the sales you want that way?
Them: No, thats why I am coming to you, I want YOU to tell millions about it and then I can sell thousands.
Me: Can you send samples to give away on the show?
Them: No. That costs too much money. I would do that if you were as big as Oprah.
Me: If I were as big as Oprah, it would cost you 100 times more to give it away on her show. Oprah gives her huge audience the items and even to some people who are at home. So if you can’t afford it here, you can’t afford Oprah either.
Them: We’ll its the hottest thing ever and you need to have it on your show. When can I come on the show?
Me: Thanks for calling, I need to go brush my dog’s teeth now.

I have learned lately that most people do not know what word or mouth is. It’s a real strategy. It is also not a FREE strategy.

I am also suspect when you say advertising does not work , you really mean you did not budget for advertising. We have all had campaigns that did not. To say NONE of them work is silly. It is very easy to spend money on the WRONG type of campaign and come up with no sales. It’s also just as easy to be selling to the wrong people and have no return on your campaign.

When you come to an outlet you have never tried before and say advertising does not work, you are show yourself to be a very inexperienced marketer.

Lesson: know the difference between advertising and PR.
If you are asking for advertising be prepared to pay or at least barter.
If you are asking for PR be prepared with samples and something to create a discussion about. Or be prepared to pay a professional PR person to do it for you.

If you need help with PR, grab the free ebook at proof@getresponse.com

Why Tweet Ups Matter

"No one would choose a friendless existence on condition of having all the other things in the world," Aristotle

 New science says being lonely speeds aging. Wise people say the holiday blues are a signal to examine and change ones life. A brief period of loneliness doesn’t appear to cause grave harm but  chronic loneliness does. The long-term lonely suffer more diseases at an earlier age, and die younger than those who feel close to others. Middle aged lonely drink more alcohol, eat more fat and exercise less than their more social fellows. The experience of feeling lonely, even when you have family and co-workers around you,  impacts stress hormones, immune function and heart health. UCLA has a Loneliness Scale where anyone can test themselves.

Facebook is not a substiture for Face to face contact    Researchers say that loneliness takes a toll on our sleep. One study found that people who scored high on a loneliness scale slept the same number of hours as those who did not, but their sleep was less restorative, since they suffered  times when you wake up for a few moments, and then go back to sleep. The lonely are more fatigued.

Technology has given us exciting ways to connect and stay in touch. They can increase feelings of loneliness if they are a substitution for in-person interaction. We tend to spend an lot of time worrying about ourselves, but not much time caring for ourselves. Caring for ourselves means thinking very seriously  about the conditions we live in and how others are living.

When is the last time your turned an online contact into a real contact?

High Tea 2010

Thanks for attending this year’s event. You may pre-register for next year’s tea on April 30, 2010

Early Bird Registration for the VIP Room ~

Make checks payable to :

Wright Place TV

8300 Utica Ave. 3rd Floor

Rancho Cucamonga, CA 91730\

"I just had a wonderful time at Dr. Wright’s Tea held at Barbara’s Victorian Tea House" Carol Pilkington www.sendoutcards.com/becauseumatter

Until May 30, 2009

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