If you think word of mouth is free, you do not know much about word of mouth.
Many of you think word of mouth is free advertising. One person tells another person and it grows exponentially. What examples can you think of that worked like that? All of those big word of mouth successes started with a good infusion of cash to get the campaign started. It does not start with a purchase. That is the great hope of people who have no budget for marketing and advertising. It starts with a sample. If you can not afford to have people sample your product, it’s hard to make any kind of word of mouth happen.
Word of Mouth happens when people get your book, or item and get to use it. Company’s spend millions making sure people sample their products. Online marketers spend lots of money on online and offline ads to get to you take a free ebook/report. (more…)
Tags: ads, advertise, budget, business, Dr Letitia Wright, Marketing, money, word of mouth, wright place TV
Posted in Wright Ideas |
1 Comment »
Jul 28th, 2008 |
By Dr. Letitia Wright |
Category: Books
I just read Subliminal Persuasion and I have to say for business, it is one of the best books I have read in a while. This has been a good summer for books too! I was surprised to see that Lakhani actually shares some valuable secrets. This is not a reflection on him personally, most books that say they have secrets, share the stuff that does not matter or does not work anymore.
I hate Guru’s that share the strategies worked in 1902 and pass them off as salvation for your business. So , stop it with the Brooklyn Bridge sales stories already!
The reason this book is valuable to Wright Place Viewers is because it will give you an education about advertising and motivation and why things work. He has a great chapter about Product placement. Product Placement is what made our High Tea Show the best ever this year. People need to understand why they work and if they are set up to take advantage of product placement opportunities. (more…)
Tags: advertising, Books, Dave Lakhani, Dr Letitia Wright, product placement, sublimnal persuasion, wright place TV
Posted in Books |
1 Comment »
($19.95 Value) The Power of Mentorship for Passion is a book for those who want to re-capture their passion and live life to the fullest. Zig Ziglar, Don Staley, Bob Proctor, and Brain Tracy among many others share with you their secrets to tapping into passion to create the lifestyle and success you desire. This soft bound book will be shipped to your address. 