The $15 Cup of Coffee

First of all I want to commend the coffee shop for being able to sell a $15 cup of coffee. Before you start whining about how that cup of coffee is 3 gallons of gas in Los Angeles, let me just say save your Anti-entrepreneurism for someone who cares.

There some coffee shops selling $15 cups of coffee called Panama Esmeralda Especial Reserve. I  believe in entrepreneurs and I love the ones that beat the odds. They found the formula for success. They found a way to stand out, they offer a luxury item and found the audience for this item. The people who drink this do not mind paying $100 for a half a pound of this rare coffee. If coffee is your passion this is a great way to indulge and splurge and even entertain your friends.

coffee bean
Marketing, Marketing, Marketing!

This is what it’s about people. Finding the people to serve and giving them exactly what they want. They want an exclusive coffee experience. These coffee shops serve it up. It doesn’t cost too much when it’ something you want. What’s the lesson here?

  •       Be different in more ways than just the low price leader, not everyone wants to shop at Wal-Mart    
  • Brag about it, get some publicity on your business going, tell some people!
  • ·         Find your real audience, do not worry about the people who cannot afford what you have, find the real fans, they can always afford it.
  • ·         Give the value the FANS are looking for, forget about your critics.
  • Besides last time I checked, you can’t drive your car on coffee, so who cares how many gallons of gas that cup of coffee equals?


What’s your take on this? Is the $15 cup of coffee genius or insanity?

Leave your comment below !



One Response to “The $15 Cup of Coffee”
  1. Jim Zaccaria says:

    At first glance, I got a lump in my throat and wanted to Gasp @ the thought of a $15 cup of coffee! THAT, I realized, was an unfounded reaction based in an old “Lack” belief system. I applaud the coffee shop for setting itself apart from the crowd as having the BEST-D___ Coffee going! For far too long, we, in America have been playing the “price-game” where everyone loses; the buyer due to inferior quality and the seller because of lost revenue to sustain a profitable business…and the employees and families of those employed by the business are all affected by the low wages necessitated by the low selling price of goods and services, not to mention all of those businesses affected by the inability of those low wage earners to spend money in the local economy. Look at what the airlines have created for themselves…a disaster! Whatever happened to Pride in quality of service and workmanship? Made in USA used to mean the Best. So, to answer the question directly, $15 cup of coffee? …. Genius! Brilliant! I’ll even have one, though I’ll drink it slowly and Savor every drop! But then, isn’t that the way life is meant to be lived? Savoring and enjoying every moment in this glorious creation God has prepared for us? Thank God for such an Abundant universe!

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