Synergy is Key to Education-Based Marketing
January 20, 2018 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
holiho / Pixabay
Synergy is Key to Education-Based Marketing
By Signe Dayhoff
Why all the clamor about education-based marketing? Because it is not sales-based marketing!
Education-based marketing is providing your prospects with informative and useful materials that pertain to your area of problem-solving expertise. There is nothing in it, either in content or method of presentation, that pitches them anything. There is no pressure or suggestion of sales. What you offer consists of tips, advice, updates on relevant happenings, references, and upcoming events… period. Read more
