Southern California Edison Engages Ethnic Media in

April 28, 2009 by  
Filed under Featured Articles


RIALTO, Calif., April 24, 2009 ?Southern California Edison (SCE) partnered with New America Media to host a briefing with a diverse group of ethnic media outlets in San Bernardino to engage media on the California Alternative Rates for Energy (CARE) program and other customer assistance programs.

?In this weakened economy, the ethnic media is an even stronger connection to communities in Southern California. SCE is committed to reaching all eligible customers to enroll in CARE and we are conducting outreach through ethnic media, social service agencies, community-based and faith-based organizations,? said Jack Parkhill, SCE?s income qualified programs manager.

?We offer solutions and programs for our customers to start saving money on their electric bills right away,? said Linda Yamauchi, SCE?s consumer affairs manager. ?We want our customers to know that they should contact us as soon as they know they may have a problem paying their bill and we will work with them.?

Pictured from left to right: Ed Robinson, SCE diversity initiatives manager; Sandy Close, New America Media executive director; Linda Yamauchi, SCE consumer affairs manager; and Jack Parkhill, SCE income qualified programs manager.

About Southern California Edison

An Edison International (NYSE:EIX) company, Southern California Edison is one of the nation?s largest electric utilities, serving a population of more than 13 million via 4.8 million customer accounts in a 50,000-square-mile service area within Central, Coastal and Southern California.

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