Posts Tagged ‘ Wright ’

Building a Brand Through Strong Marketing

Jul 10th, 2009 | By Dr. Letitia Wright | Category: Featured Articles, Wright Ideas

by Danie Bernal

“A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters.”

Howard Schultz
President, CEO and Chairman
Starbucks (more…)