Building a Brand Through Strong Marketing
July 10, 2009 by Dr. Letitia Wright
Filed under Featured Articles, Wright Ideas
by Danie Bernal
“A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters.”
Howard Schultz
President, CEO and Chairman
Starbucks Read more
