Celebrity Apprentice: Patricia Velasquez
March 26, 2012 by Dr. Letitia Wright
Filed under A Note for You, Featured Articles, Front Page

I didn’t post anything last week because frankly the show was boring. Tia and Lou were the team captains and I knew Tia was going to lose. Penn got under Clay Aiken’s skin by doing very little to make it happen. I am not sure if Clay is high strung or not. Penn didn’t even flex hard and Clay was all pissy.
This week the challenge was a launch party for Crystal lite. Lisa expressed her goal of getting rid of the Latin Ladies. The women picked Aubry as the project manager and she sucked up to the Crystal Lite people during her manager acceptance speech. The guys picked Clay. Then in the car they found out no one was a real party person and had trouble with a theme. I don’t get it, a party is a lot like a show and all those guys are in show business. So, what is the problem guys? Penn was completely silent and Chopper dude was looking out the window like a homesick summer camper.
The Gingers seem to understand the core of the task and lead their teams to get to work. Penn decides to contribute less as a defense mechanism. Patricia does not bow down to Lisa so Lisa takes it to Aubrey to be her back up. Teresa gets to work because she is the ultimate party planner. They show a shot of her measuring for furniture with gusto. The guys clearly feel at a disadvantage. The difference between the groups now is the women have open hostility towards each other and the men have theirs under wraps. Both are huge scary monsters just waiting to pounce. I feel the same anxiety as when playing with a Jack in the Box, waiting for it to pop. It is exquisite! Read more
IndieGoGo Updates Their Algorithms
March 18, 2012 by Dr. Letitia Wright
Filed under Featured Articles, Front Page, Wright Ideas
The crowd funding websites usually feature some projects on the front page. Those projects have an advantage in that mostly everyone visiting the site will see it and consider giving towards the success of the featured projects. Each site has different criteria for what is being listed on their front pages. IndieGoGo, one of the more popular sites has recently changed how they decide what goes on the front page. Much like Google, IndieGoGo has an algorithm it uses. They feel an algorithm is fairer. The algorithm will take into account how many comments a project gets and how much people are sharing it on social media. This means they are tracking your activity while you promote your project. Updating the pages often will also help. Basically if you do your work, get people to promote your page, view it and fund you, you will get the homepage advantage to help promote your project even more.
IndieGoGo is just one of many crowd funding sites. Many sites specialize in types of projects. For example, there are sites for education money, sites for just films and television, sites for scientists, sites for art only projects. You need to look at the different sites, see what they have to offer and find out as much as you can about what it takes to be featured on the home pages. For some sites, it is as simple as paying an extra fee. With sites that use an algorithm, you to have some understanding of what is being weighed. If the actual formula gets out, they will change it up again to keep it secret and keep people from “gaming” the system.
You have to make good use of your social media to make this work. Updates need to be frequent to keep people interested. As your project goes along, hopefully you can gain Facebook friends and Twitter followers because they got involved. Asking people to share and re-tweet can only help you reach that all-important financial goal. Read more
Crowd Funding Terminology
March 9, 2012 by Dr. Letitia Wright
Filed under Crowd Funding
Confused about Terminilogy? This will help





