Volkwagen Multimillion-dollar sponsorship for MoMA

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Volkswagen AG (VOW) and the Museum of Modern Art announced a two-year, multimillion-dollar sponsorship in New York today.

The deal will provide funding for: an exhibition of international contemporary art at MoMA’s Long Island City, New York, branch, PS1, in 2013; a series of installations in the Abby Aldrich Rockefeller Sculpture Garden; an expansion of online education; and the acquisition of two works by Belgian artist Francis Alys, whose current retrospective at the museum is sponsored by Volkswagen.

The company and the museum declined to disclose the total amount of the sponsorship.

“The scale of support is absolutely remarkable from our perspective,” said MoMA director Glenn D. Lowry.

You can start by getting smaller sponsorships and then growing your skill level to include huge deals.

 

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How to Double Your Closing Ratio

February 11, 2018 by  
Filed under Featured Articles, Wright Ideas

Part of a training course I recently attended included strategies to help advisors improve their sales. The instructor asked, “What’s the worst thing a prospect can say when you ask them to do business with you?” Most of the 200-plus people in the room agreed that the worst reply would be, “No, I’m not interested.”

But I disagree. Depending on the type of prospect you’re talking to, a response of “no” can actually be a good thing. In fact, “yes” can actually be more of a problem in some cases! To better understand why, read on.

There are three types of prospects you need to know about. I categorize prospects into three types, or levels, based on their personalities. When I meet a prospect, I want to know what kind of client they’re going to be before I decide to start working with them.

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